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Etsy How-to

Using Social Media to Maximize Your Etsy Shop’s Potential

Social media is a big part of our daily lives — whether you like it or not. And while it’s easy to find yourself mindlessly scrolling an infinite feed of content tailored to your exact hobbies and interests, social media has another role for Etsy sellers. And it’s a big one. So here’s how to […]

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Etsy How-to

How to Price Your Handmade Products for Profit

Not sure how to price your handmade products in your Etsy shop? It’s easy to come up with a number you think you’re worth. But how does your pricing stack up against the competition? Better yet, are you even making enough money to cover your costs?

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Etsy How-to

How to Build an Email List From Your Etsy Customers

Building an email list from your Etsy customers is an advanced marketing technique. Some sellers think you shouldn’t do it, fearing you’ll violate Etsy’s seller policies. While others have been doing this for quite some time with no hassle from Etsy. Here’s how to build your own Etsy email list.

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Etsy How-to

Effective Etsy Branding: Speaking to Your Target Audience

Etsy shop branding is a tricky beast to master. Truth be told, any form of branding can be hard to make perfect. But it’s important to remember the old saying, “better done than perfect.” Well, the same goes for the branding of your small business.