Etsy How-to

Etsy Basics: 6 Tips For Starting An Etsy Shop

Are you ready to turn your creative passion into a thriving Etsy business? If you’ve been encouraged to sell your unique products on Etsy, this blog post is here to provide you with relevant advice tailored to the modern Etsy seller. Let’s dive in and discover the key strategies for starting and succeeding in your Etsy shop in today’s competitive marketplace!

Before we begin

If you’re seeking comprehensive, step-by-step guidance on starting an Etsy shop, we highly recommend checking out our blog series, ‘Etsy 101: Everything You Need to Know Before You Start an Etsy Shop.’ It offers valuable insights and directions to help you achieve success on Etsy.

Now, let’s get back to the article and explore some essential tips that will set your Etsy shop on the path to prosperity.

Step 1. Complete your account setup

Tips for Starting an Etsy Shop Setup Screen from

Merely entering the required information to sell on Etsy is not enough to maximize your selling potential. Ensure that you link your dedicated bank account to your Etsy activities for seamless financial management.

Additionally, don’t overlook key elements like your store announcement, shipping and handling times, return and refund policies, product descriptions, store locations, shop policies, processing times, and production partners. These details combine to create a complete store experience, preemptively addressing customer queries.

Once your Etsy account is setup, make sure you completely fill out the following:

  • Store announcement
  • Shipping, handling & processing times
  • Return & refund policies
  • Complete your product descriptions
  • Store locations
  • Shop policies & processing times
  • Production partners

Step 2. Master the art of keywords

Establishing a core set of relevant keywords is crucial for gaining visibility on Etsy. However, it’s essential to strike a balance.

If your chosen keywords are highly competitive, such as ‘jewelry,’ it will be challenging to stand out amidst numerous search results. To simplify the process of finding effective keywords, consider utilizing tools like Marmalead.

Tips for Starting an Etsy Shop: Focus Keywords Table showing Keyword analysis in Marmalead

Marmalead not only reveals search volumes for specific keywords but also suggests long-tail keywords, highlights search seasonality and provides price breakpoints. Effective keyword usage, known as ‘SEO’ (Search Engine Optimization), is a powerful method to drive traffic and boost sales.

To learn more about SEO and how to get started, check out this Etsy SEO tutorial that teaches you everything you need to know from the ground up.

Step 3. Find your niche

Instead of offering generic products, success often lies in carving out a niche market for your Etsy shop.

For example, rather than specializing in ‘knitted goods,’ you could focus on ‘Superhero-themed knitted sweaters for babies.’ While this narrower niche may attract fewer customers, it allows you to concentrate your efforts and stand out among competitors.

Over time, you can expand into related niches, leveraging your experience and dominance in your initial niche to foster further success. 

Discovering a profitable niche with genuine potential can be challenging for any Etsy seller. Fortunately, Marmalead’s Storm tool makes it easy.

Step 4. Develop a compelling brand identity

Etsy offers many valuable opportunities to showcase your brand’s identity. So it’s important to utilize the provided sections to upload a memorable logo, describe your brand, and create a unique statement.

Even if you initially view your Etsy shop as a side gig, thinking of it as a business will help you establish a mindset to convert first-time buyers into loyal customers.

Dedicate time to crafting a distinctive logo, defining a specific color palette, and adopting a consistent tone of voice throughout your store. These branding elements are essential for creating a memorable customer experience that distinguishes your store from others on Etsy.

Step 5. Price strategically, not competitively

Pricing your products effectively is a significant challenge on Etsy, particularly when competing with other online marketplaces that sell cheaper, mass-produced items.

Tips for Starting an Etsy Shop: Pricing chart for "coffee mug" from Etsy Keyword Search results in Marmalead.

Instead of engaging in a price war, position your products as high-quality offerings that justify their value. Start by determining the cost of production and adding a reasonable profit margin, such as 20%.

Adjust your pricing accordingly, assuring customers that you prioritize quality over undercutting competitors. This approach allows you to maintain profitability while appealing to discerning buyers.

The first step to calculating your profit is determining your costs. If you’re not sure where to start, use this handy guide to figure out your Etsy shop’s profit margin.

Step 6. Capture attention with exceptional photography

Tips for Starting an Etsy Shop: Woman taking a photo of a denim jacket.

Quality product photography is vital for showcasing your products as high-quality items. So put away your cell phone and invest in a good camera to capture a wide range of shots using both natural and artificial lighting.

Consider including simple product shots, images of the packaged product, real-life usage photos, and visuals showcasing different colors and sizes. Remember that humans are visual creatures, and compelling photography enables potential customers to learn about your products at a glance.

Use these tips to take better Etsy product photos:

  • Take simple photos that show off just your product
  • Showcase your product in its final packaging
  • Share a few photos of your product being used in real life
  • Display accurate color and size variants of your products

Final thoughts

Implementing these Etsy tips may vary in difficulty, but they are crucial for optimizing your shop and adapting as your brand grows.

Remember, success on Etsy requires a combination of trial and error, continuous improvement, and regular listing updates. It’s time to start refining and optimizing your Etsy shop to attract and delight your customers.

And as always, happy selling!

Grow your online business, develop your SEO, and launch your sales into the stratosphere.

Read The Squeeze each week to see what’s new with Etsy and the growing industry of eCommerce. There’s a lot of noise out there getting in the way of your success. Cut to the chase with tips and tricks you can implement in your business right now. Let The Squeeze be your guide.


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