The top Etsy searches in 2024 prove to be filled with some of the most popular keywords on Etsy right now. From ‘wedding gifts’ to ‘car accessories,’ these keywords are some of the most searched Etsy terms with high engagement. Today, we’re taking a complete look at some of the most popular Etsy search terms to help you strategize your Etsy SEO.

Take a look at the full list below then learn more about these Etsy keywords through our key insights.

A note about the top Etsy searches

Using trending keyword data, we recently compiled a detailed list of some of the top Etsy searches from 2024. This list highlights the popularity of holidays and celebrations, gift giving, home decor, beauty supplies, and many other popular product markets on the Etsy marketplace.

However, this list also highlights one important thing: Many Etsy searches are notably broad.

This suggests that shoppers often begin their journey without a specific item in mind, exploring listings through general keywords. As they familiarize themselves with the marketplace, their searches become more targeted.

Ultimately, this signifies the importance of incorporating long tail keywords in your Etsy listings.

Ready to explore the top Etsy searches from 2024? Jump straight to the list below, or keep reading to understand how to use this list to optimize your own listings.

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Why Etsy shoppers start with broad search terms

Etsy shoppers often start with broad searches simply because they may not know exactly what they want and are open to exploring different options.

This could be because they’re shopping for someone else and using the search bar to learn what’s available on the marketplace. Or it could be because they simply don’t know where to start when it comes to finding something that interests them.

Either way, when shoppers start with broad search terms, they use Etsy as a discovery tool to browse a range of products and ideas that might inspire their final choice.

How shoppers use Etsy search to find products

The average Etsy shopper might begin their search with a broad keyword from this list. Something like “necklace.” The results will show a wide range of styles, materials, and prices. As they browse, they’ll naturally filter down their options by clicking on listings with specific attributes like material, price, style, etc.

Etsy’s algorithm tracks what catches a shopper’s eye and makes suggestions for products and related searches to further guide them by showing similar items. If, for example, the shopper shows interest in silver jewelry or sea-themed designs, Etsy might start suggesting more specific items like “silver starfish necklace.”

The search narrows from “necklace” to “silver starfish necklace” as the shopper identifies their interests through the listings they engage with. Ultimately, their final decision will be based on a combination of product attributes, craftsmanship, price, and seller reliability.

This journey from a broad to a specific search shows Etsy’s role as both a marketplace and a discovery tool, guiding consumers to find precisely what they’re looking for. Even if they don’t know what that is yet.

Why long tail keywords are important on Etsy

Long tail keywords play a major role on Etsy because they bridge the gap between broader searches and a shopper’s specific interests.

When an Etsy customer starts with a broad term like “necklace,” they’re at the beginning of their discovery journey, not yet sure of the exact product they want. As they interact with various listings, their search terms naturally become more refined based on their specific preferences and the products Etsy serves up.

This typically leads the shopper to go back to the Etsy search bar with a more specific search term in mind. And these specific searches are often long tail keywords—like “silver starfish necklace”—which are highly targeted and less competitive, making them valuable for sellers aiming to capture the attention of ready-to-buy customers.

Customers hone in on long tail keywords during their discovery phase, leading to higher conversion rates because they address a specific need or desire. For Etsy sellers, using long tail keywords in their listings means they can better connect with shoppers who have a clear intent to purchase, reducing the noise of more generic searches and increasing visibility among their target audience.

Why top Etsy searches are so competitive

A quick glance at Marmalead will confirm the fierce competition surrounding these keywords. Why? Simply because they’re what everyone on Etsy is searching for.

This underscores the importance of selecting keywords with manageable competition. Fortunately, with Marmalead, you can access detailed keyword statistics to guide your strategy.

Marmalead offers a unique advantage for Etsy sellers: a projection of a keyword’s performance over the next 30 days. Every keyword search gives you insights into search volume, engagement, and competition.

Before integrating a keyword from the top Etsy searches into your shop, consult Marmalead for its potential performance. Often, opting for a long tail alternative rather than the exact trending Etsy tag yields better long-term results.

Leveraging long tail alternatives from the top Etsy searches

The top Etsy searches give insight into high-traffic keywords on Etsy. However, we’ve also included a section of descriptive keywords that reflects the preferences of the average Etsy shopper — invaluable data for any seller.

These descriptive keywords can help you narrow down to a specific product line within each category.

Take the keyword ‘coffee mug’ for instance. It’s popular because many shoppers are looking for coffee mugs on Etsy, but many sellers are also offering them. So, how do you stand out?

The solution isn’t to avoid coffee mugs but to refine your approach by diving deeper into niche keywords, also known as long tail alternatives.

Instead of offering generic coffee mugs, capitalize on trending terms like:

• ‘Steampunk coffee mugs’
• ‘Dinosaur coffee mugs’
• ‘Vintage coffee mugs’

By honing in on specific niches and aligning your keywords accordingly, you can establish yourself as the go-to Etsy shop in that product market.

And with all that out of the way, it’s time to take a look at some of the top Etsy searches from 2024.

Top Etsy Searches in 2024

Jump to a product category:

• Holidays
• Weddings & Celebrations
• Gift Giving
• Home Decor
• Outdoor & Gardening
• Pet Supplies
• Beauty Products
• Jewelry
• Electronics & Accessories
• Toys & Games
• Existing IP
• Clothing
• Accessories
• Bags & Purses
• Shoes
• Craft Supplies
• Paper & Party Supplies
• Digital Downloads
• Art
• Spirituality & Religion
• Vintage
• Descriptive Keywords

Top Etsy searches for the holidays:

Etsy is the go-to marketplace for sons, daughters, and gift-givers alike, especially for gifting holidays like Mother’s Day and Father’s Day. So it shouldn’t be surprising to see keywords relevant to these holidays on the list.

Some of the top Etsy searches for the holidays are:

• adult halloween costume
• advent calendar
• baby shower
• back to school
• christmas
• christmas cards
• christmas decorations
• christmas gifts
• christmas ornaments
• christmas png
• christmas shirt
• christmas stockings
• christmas svg
• christmas sweatshirt
• easter
• fall decor
• halloween
• halloween decor
• halloween home decor
• halloween png
• halloween shirt
• halloween sweatshirt
• holiday decor
• holiday hosting
• holiday hosting decor
• mothers day
• mothers day gift
• stocking stuffer
• thanksgiving
• thanksgiving shirt
• ugly christmas sweater
• valentine
• valentine gift
• valentine home decor
• valentine printable
• valentine shirt
• valentines day
• valentines day gift for her
• valentines gift for him

Top Etsy searches for weddings & celebrations:

Everyone loves to celebrate, and any excuse will do. This is proven by the popularity of keywords related to everyday celebrations like these.

Here are some of the Etsy searches for weddings and celebrations:

• bridesmaid gifts
• cake topper
• groomsmen gifts
• wedding
• wedding and engagement gift
• wedding dress
• wedding favors
• wedding gift
• wedding invitation
• wedding signs
• wedding welcome sign

Top Etsy searches for gift-giving:

We’ve all got that special someone in our life. And our data proves that many people spoil their partner all throughout the year! But what’s even better, they choose to spoil them with products purchased on Etsy.

Here are some of the top Etsy searches for plain-old gift-giving:

• anniversary gift
• anniversary gifts
• baby gift
• best gifts for her
• birthday gift
• birthday gift for her
• birthstone jewelry gifts
• custom gift
• engagement gifts
• gift
• gift box
• gift for home
• gift for men
• gift for women
• gift newborn
• gifts for boyfriend
• gifts for her
• gifts for him
• gifts for kids
• gifts for mom
• grandma gift
• handmade gift
• home gift
• housewarming gift
• personalised gift
• personalized gifts
• personalized portrait gifts

Top Etsy searches for home decor:

Home decor is popular on Etsy, as Etsy is a great marketplace to find unique, one-of-a-kind products – the kind of products that make the inside of a house feel a little more special.

Here are some of the top Etsy searches for home decor products:

• area rugs
• bathroom
• bedding
• blanket
• book nook
• bookends
• candle
• candle holder
• canvas
• ceramic mug
• charcuterie board
• coasters
• coffee mug
• coffee table
• curtains
• custom neon sign
• custom plush
• custom rug
• cutting board
• desk
• desk mat
• figurines
• floor lamp
• furniture
• furniture and decor
• home
• home decor
• home gift
• home improvement
• lamp
• lighting
• mirror
• moroccan rug
• mugs
• neon sign
• organization
• ornament
• pillow
• printable wall art
• quilt
• room decor
• rug
• signs
• storage organization
• tray decor
• tumbler
• tumbler wrap
• vase
• wall art
• wall art prints
• wall clock
• wall decor
• wallpaper
• wreath

Top Etsy searches for outdoor & gardening:

Outdoor and gardening are home decor products you use to decorate the outside of your house. Here are some of the top Etsy searches in this category:

• outdoor and garden
• plants
• suncatcher
• terrarium

Top Etsy searches for pet supplies:

Pet lovers rejoice! Etsy is a great place to purchase most of your pet supply needs. Here are some of the top Etsy searches related to pets:

• cat
• dog
• dog collar
• dog tag
• pet
• pet portrait

Top Etsy searches for beauty products:

Beauty products on Etsy include items like scrubs, cosmetics, face masks, moisturizers, bath accessories, and so on. But this category also contains cosmetics for men, including beard oils and waxes.

Here are some of the top Etsy searches for beauty products:

• nails
• perfume
• press on nails
• soap

Top Etsy searches for jewelry:

Etsy is home to many jewelry brands making it one of the most popular product categories on the marketplace. High-quality, handmade pieces made by life-long artisans are commonly sold on the platform.

Here are some of the top Etsy searches for jewelry:

• bracelet
• charm necklace
• chrome hearts
• cross necklace
• earrings
• engagement ring
• gold earrings
• gold jewelry
• gold necklace
• gold ring
• handmade jewelry
• initial necklace
• italian charm bracelet
• jewelry
• jewelry box
• locket
• mens jewelry
• mens rings
• name necklace
• necklace
• necklaces for women
• pearl necklace
• pendant
• pendant necklaces
• personalized jewelry
• rings
• rings for women
• seiko mod
• signet ring
• silver ring
• watches

Top Etsy searches for electronics & accessories:

Electronics and accessories include tech products, cases, and more! Here are some of the top Etsy searches for electronics and accessories:

• artisan keycap
• bluetooth speaker
• car accessories
• custom keycaps
• drone
• flipper zero device
• gaming mouse
• hatsune miku headphones
• headphones
• iphone case
• keyboard
• keycaps
• kindle case
• laptop
• monitor
• mouse pad
• phone case
• phone charm
• power bank
• router
• smartphone
• smartwatch
• ssd
• tablet
• usb hub
• vr headset

Top Etsy searches for toys & games:

From custom board games to customized versions of toys you grew up playing with, there’s a little something in this category for everyone.

Here are some of the top Etsy searches for toys & games:

• chess set
• dice
• dice tower
• dice tray
• dnd
• dnd dice
• lego
• miniatures
• mtg proxy
• puzzle
• slime
• warhammer

Top Etsy searches for existing IP:

Before we go on, the following keywords are flagged as potential copyright headaches for your Etsy shop. That’s because these keywords are all related to existing intellectual property. And while it’s true that these are some top Etsy searches, they may be more trouble than they’re worth if you’re caught with a copyright claim against your shop.

Disclaimer: This list is for educational purposes only, and we don’t condone the use of these keywords:

• 21acotar
• astarion
• baldurs gate 3
• batman
• berserk
• bluey
• bruno mars
• bruno mars merch
• bts
• cyberpunk
• dark souls
• deadpool
• disney
• dungeon meshi
• dungeons and dragons
• elden ring
• fallout
• ffxiv
• fivem
• fivem clothes
• fivem mlo
• fortnite
• fourth wing
• frieren
• genshin
• genshin account
• guitar hero
• harry potter
• hazbin hotel
• helldivers
• hello kitty
• jujutsu kaisen
• kamala harris
• lana del rey
• league of legends
• lord of the rings
• magic the gathering
• minecraft
• naruto
• one piece
• pokemon
• resident evil
• roblox
• sabrina carpenter
• snoopy
• spiderman
• star wars
• stardew valley
• stray kids
• studio ghibli
• taylor swift
• taylor swiftie merch
• tf2
• the cramps
• trump
• valorant
• valorant accounts
• vivienne westwood
• warhammer40k
• zelda

Top Etsy searches for clothing:

Jackets, t-shirts, vintage styles, tops, and pretty much any other type of clothing you can think of.

Here are some of the top Etsy searches for clothing:

• anime shirt
• bruno mars shirt
• clothes
• clothing
• corset
• custom clothing
• custom shirt
• dress
• embroidered sweatshirt
• ferrari jacket
• funny shirt
• gender-neutral adult t-shirts
• graphic tees
• hoodie
• jacket
• leather jacket
• linen clothing
• lingerie
• mens clothing
• personalized clothing
• run the jewels hoodie
• shirt
• summer clothing
• sweater
• sweatshirt
• t shirt
• t shirt design
• trump shirt
• womens clothing

Top Etsy searches for accessories:

Accessories include hats, wallets, and other everyday carry items. Here are some of the top Etsy searches for accessories:

• accessories
• apron
• backpack
• beanie
• cap
• charms
• choker
• enamel pin
• fursuit
• hair accessories
• hats
• keychain
• knife
• lanyard
• leather wallet
• lighter
• mask
• patches
• pins
• scarf
• socks
• travel accessories
• wallet

Top Etsy searches for bags and purses:

Here are some of the top Etsy searches for bags and purses:

• bag
• crochet bag
• ita bag
• leather bag
• makeup bag
• purses
• tote bag

Top Etsy searches for shoes:

Here are some of the top Etsy searches for shoes:

• nike
• shoes
• sneakers

Top Etsy searches for craft supplies:

Craft supplies are a broad topic to condense into one category. Etsy craft supplies can offer a comprehensive list of products, from scrapbooking and stamping to flower arranging and sewing.

Here are some of the top Etsy searches for craft supplies:

• 3d illusion engraving
• amigurumi
• beads
• book embosser
• crochet
• crochet patterns
• cross stitch pattern
• embroidery
• embroidery designs
• fabric
• glowforge engraving
• laser cut
• laser cut files
• laser engraving bundle
• laser engraving file
• lightburn engraving
• papercraft
• patterns
• sewing patterns
• small miter boxes
• wood engraving
• xtool engraving bundle
• yarn

Top Etsy searches for paper & party supplies:

Paper and party supplies include invitations, journaling supplies, and stickers. Here are some of the top Etsy searches for paper and party supplies:

• 2024 calendar
• birthday card
• bookmark
• budget planner
• business cards
• calendar
• cards
• coloring book
• coloring pages
• custom stickers
• daily planner
• invitations
• journal
• planner
• stickers

Top Etsy searches for digital downloads:

Selling digital downloads on Etsy is a business venture that’s exploded in popularity over the last several years. With virtually everything online, cheaper access to digital design tools has given the most aspirational designers an outlet to monetize their skills.

Here are some of the top Etsy searches for digital downloads:

• 3d illusion laser png
• 3d print file
• canva
• canva pro
• canva template
• clipart
• cv template
• digital
• digital download
• digital drawings and illustrations
• digital planner
• ebook
• engraving png bundle
• excel
• font
• instagram template
• laser burn svg
• laser engrave png
• laser engraving png
• lightroom presets
• live2d
• logo
• logo design
• mockup
• notebook
• notion
• notion template
• pdf
• plr
• png
• pngtuber
• resume template
• shopify theme
• social media templates
• stl
• stream overlay
• svg
• svg files
• templates
• twitch
• twitch alerts
• twitch badges
• twitch emotes
• twitch overlay
• twitch panels
• vtuber
• vtuber model
• whole shop bundle engraving

Top Etsy searches for art & collectibles:

From wall art to sculptures, Etsy is full of artistic sellers with beautiful products for sale. Here are some of the top Etsy searches for art:

• 3d printed
• ai art
• anime poster
• art
• art prints
• custom portrait
• digital art
• digital print
• digital prints
• oil painting
• painting
• paintings
• pigeon forge pottery
• poster
• pottery
• print
• printable
• prints
• stained glass
• sword
• tapestry

Top Etsy searches for spirituality & religion:

Spirituality products on the Etsy marketplace make up a wide range of items designed to enhance personal growth, support religious practices, or aid in meditation and mindfulness.

Here are some of the top Etsy searches for spirituality and religion:

• crystals
• tarot
• tarot cards
• tarot deck
• yoga

Top Etsy searches for vintage:

Vintage products on Etsy make up a large category, and they all have one thing in common: they’re products from a different time. According to Etsy, they should be at least 20 years old.

Here are some of the top Etsy searches for vintage products:

• fireking
• gunne sax
• y2k

Top Etsy searches for descriptive keywords:

Descriptive keywords on Etsy are keywords that shoppers use in Etsy search but they’re not exactly narrowing their search down to a specific product. These keywords are broad, but they could be a perfect niche for you to consider for your products.

Here are some of the top Etsy searches that include descriptive keywords:

• 3d
• ai
• anime
• arcane
• baby
• book
• brasil
• brawlhalla
• car
• coach
• coffee
• colombia
• cosplay
• coquette
• custom
• decor
• design
• digital products
• do it yourself
• dorm
• dragon
• emotes
• f1
• flowers
• furry
• goth
• gothic
• guitar
• handmade
• itsy bitsy
• japandi
• katana
• kawaii
• kitchen
• laser engraved
• leather
• maximalist decor
• mid century modern
• minimalist
• morocco
• mushroom
• music
• pakistan
• palestine
• personalized
• photography
• print on demand
• vintage
• wood

Over to you

There you have it! We’ve presented a comprehensive roundup of 2024’s top Etsy searches. Tapping into these prevalent search trends offers an excellent opportunity to align your offerings with customer interests. Leveraging these insights can substantially boost your shop’s visibility and, consequently, your sales.

Are any of these products or variations already a part of your shop? We’d love to hear about your experiences in the comments section below!

As always, happy selling!

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