The insights gained from the most popular descriptive keywords on Etsy provide valuable glimpses into the prevailing trends among Etsy shoppers worldwide. Understanding what these shoppers are searching for empowers you to create products that align with their interests and preferences.
Editor’s Note: We recently published a complete list of the top 500 Etsy keywords from 2022. Gain access to all 500 keywords through the link below.
Marmalead’s list of the 500 most popular Etsy keywords from 2022 is an eye-opening look into the habits of Etsy shoppers everywhere.
Get your copy from the link above and learn from our key takeaways.
So, what can you learn from this article?
The keywords listed below are some of the most popular descriptive keywords on Etsy in 2023.
If you don’t think you gain anything from this list, don’t worry! We’ve covered the most popular Etsy product categories to help you find popular keywords in your specific market.
- Most Popular Holiday & Celebration Keywords
- Most Popular Home Decor Keywords
- Most Popular Beauty & Jewelry Keywords
- Most Popular Electronics & Accessories Keywords
- Most Popular Clothing & Accessories Keywords
- Most Popular Digital Downloads & Art Keywords
Use this list of the most popular keywords on Etsy to get a better understanding of engaging product categories on the Etsy marketplace.
What are popular ‘descriptive’ keywords on Etsy?
Descriptive keywords on Etsy are keywords that shoppers use in Etsy search but they’re not exactly narrowing their search down to a specific product.
They could be searching for a specific color. Or their favorite animal. But do they want their favorite animal on a t-shirt? Or on a poster? Do they want the shirt or poster to be a certain color?
Who’s to say?
Shoppers that use these keywords in their Etsy searches are looking for a product that includes something specific, but they’re not looking for a specific product.
Shoppers that use these keywords in their Etsy searches are looking for a product that includes something specific, but they’re not looking for a specific product. They know that they want to buy something that includes their favorite animal, like a frog. But they’re not sure if they want a ‘frog coffee mug,’ or a ‘frog necklace,’ or any other type of frog product out there.
Usually, this means one of two things:
- Shoppers that use these descriptive Etsy keywords are just browsing for products that include certain design elements.
- Or they’re searching for a gift using these descriptive keywords since that’s all they know about the person they’re buying the gift for.
Either way, these shoppers will browse through a variety of products that appear in Etsy search results before they decide to narrow down their search to a certain product.
How to use these popular descriptive keywords for your Etsy business
What’s great about this list of descriptive Etsy keywords is that any Etsy seller can take advantage them. By offering new product lines that include design elements from these keywords, you open up your shop to more traffic.
Take a look at the descriptive Etsy keywords in this list to see if there are any new product offerings you can create for your shop.
Most Popular Descriptive Keywords on Etsy in 2023
3D printed
Nowadays, you can 3D print anything. If you sell 3D-printed products on Etsy, take a look at our previous popular Etsy keyword lists to find new product ideas.
ABC
This could be anything from ABC letter boards to ABC/letter-decorated clothing. Ultimately, these products are used for children’s educational purposes.
Alabama
Roll tide — these products feature popular elements from this southern state.
Alcohol
While you can’t sell alcohol on Etsy, you can sell beverage and bar accessories, vintage beer shirts, mixers, spritzers, and cocktail glasses.
Anime
Etsy shoppers looking for anime products might want posters, manga, t-shirts, stickers, pins, journals, you name it.
Australia
The birthplace of everyone’s favorite heeler family, these products might feature a prominently displayed Australia on a hand-carved map, kangaroo apparel, aboriginal decor, or anything related down under.
Baby
From ‘baby clothing’ to ‘baby room decor,’ the market for baby products on Etsy is vast.
Baby girl
Cute clothing and baby necessities fit the need. Baby boy didn’t make the list.
Baby registry
Etsy shoppers can now use Etsy for all their baby registry needs.
Beaver
Not quite badgers or groundhogs, these large rodents can do some damage with their teeth. Find them on t-shirts, candles, stickers, hats, and other popular product categories on Etsy.
Bed and breakfast
“Home decor” rules the listing pages here (and bed trays). Who doesn’t love to eat breakfast in bed while at a bed and breakfast?
Bill of rights
The first 10 amendments to the United States Constitution as originally signed by our forefathers. Here you’ll find shirts, cups, hats, plaques, flags, and anything else related to United States patriotism.
Black lives matter
A decentralized political and social movement that seeks to highlight racism, discrimination, and racial inequality. These products consist of shirts, cups, hats, plaques, flags, and anything else related to this social movement.
Boho
Everyone’s favorite buzzword on Etsy, these products are popular amongst those who wish to live a bohemian lifestyle.
Brexit
A term popularized for the withdrawal of the United Kingdom from the European Union, products utilizing this keyword are both for and against this political decision.
Cement
If you can make it out of cement, you can sell it one Etsy. Just make sure the customer pays for shipping 🙂
Coffee
There are two types of people in this world: those who love coffee and those who really love coffee.
Cosplay
Armore, clothing, accessories, foam weapons, hair-pieces, you name it.
Cottagecore
Cottagecore is an aesthetic inspired by an old-fashioned, rural lifestyle. Etsy products with this keyword could be cottagecore home decor, dresses, and craft supplies, to name a few.
Crohn’s disease
Products that show support for those suffering from this debilitating disease.
Declaration of Independence
Signed in 1776, the unanimous Declaration of the thirteen United States of America explains to the world why the Thirteen Colonies regarded themselves as independent sovereign states no longer subject to British colonial rule.
Digital
Anything and everything that takes place online or on some type of computer or digital mechanism.
Dnd
Shorthand for everyone’s favorite role-playing tabletop game.
Do it yourself
Craft kits, busy kits, DIY projects and more.
Dragon
Whether you’re big into fantasy or you want to decorate your house to remind you of Wales, dragon products from Etsy could be your next money-maker.
Georgia
On my mind.
Georgia bulldogs
Go dawgs.
Goth
Gothic fashion includes black clothing and accessories that are mysterious and antiquated.
Handmade
Even though Etsy does allow non-handmade items to be sold on their platform, most of what you find on Etsy will be handmade anyway…
Jacksonville jaguars
Duuuval!
Jaguar
The largest cat species in America.
Kawaii
Cute, cuddly, kawaii.
Leather
Boil it, tan it, make it into a shoe.
Love quotes
Put them on t-shirts, plaques, cups, rings, and anything else couples might buy for each other.
Love yourself
Not far off from self-care kits, these products are designed to help you find inner peace and treat yo’ self!
Lumber
While you won’t likely find your new lumber supply on Etsy, you can find some decent picks and lumber accessories for the everyday woodworker.
Chain mail?? Junk mail?? Anonymous postcards?? Idk.
Malaysia
“Land of the Malays” in Southeast Asia.
Malta
An archipelago in the central Mediterranean between Sicily and the North African coast.
Mermaid
Once considered manatees, these aquatic myths are popular icons in maritime history.
Mid-century modern
It’s not man-crush Monday. It’s a popular furniture and home decor style.
Minimalist
Simplistic by design, minimalism is a very popular sub-genre for home decor.
Music
From your loved one’s favorite track memorialized on a glass plaque to music notes on a t-shirt.
Outdoor
Outdoor products include products you use outdoors or put inside your house to remind you of the outdoors.
Personalized
If you can sell it on Etsy, you can probably personalize it. This is one of the biggest reasons consumers come to Etsy; to find customizable items personalized just for them or a loved one.
Poe some sugar on me
Words cannot impress the mind without the exquisite horror of the reality that someday they may be turned into a cheap t-shirt.
Self care
Take care of yourself. You deserve it.
Skull
Spooky, scary skeletons.
Smoking
Decorative pipes, memorabilia, and art.
Snl
Here, you’ll find all your favorite sketch comedy products.
Solar
Solar lights, printing kits, pendant necklaces, and more.
Statue of Liberty
Did you know she wasn’t always green?
Steampunk
Retro-futuristic clothing and accessories reminiscent of the industrial revolution, with a healthy blend of science fiction.
Supernatural
Where are the Winchesters when you need them?
Telecaster
A legendary guitar.
The bold and the beautiful
Set in the glamorous world of the Los Angeles fashion scene, this soap opera focuses on the wealthy and powerful Forrester family
The daily wire
An American conservative news website and media company.
The Irishman
“I hear you paint houses.”
The new york times
The daily paper.
The office
Everyone’s favorite workplace comedy.
The young and the restless
Known as one of the best soap operas of all time.
Tiefling
A fictional race in the popular Dungeons and Dragons role-playing game.
Tiger king
Surprisingly, this guy is still relevant in some way.
Town of salem
An online game and a real-life city famous for its history of witchcraft.
Turks and caicos
An archipelago of 40 low-lying coral islands in the Atlantic Ocean, a British Overseas Territory southeast of the Bahamas.
Unicorn
A legendary horse with a single pointed horn on the crown of its head.
University of arizona
The first university in the Arizona territory.
Vegan
A lifestyle that abstains from the use of animal products.
Vietnam war
POW MIA. Welcome home, brother.
Viking
Seafarers originally from Scandinavia.
Vintage
Items that are at least 20 years old.
What a onederful world
Popular first birthday party decor and decorations.
What does the fox say
Ring-ding-ding-ding-ding-dingeringeding.
Witch
A Halloween-inspired genre of home decor, clothing, accessories, and more.
Y2k
The 2000s could be the last great decade for nostalgia-infused clothing, styles, and accessories.
Wrapping up the most popular electronics & accessories keywords on Etsy
So there you have it. These are some of the most popular descriptive keywords on Etsy in 2023.
Now, the question arises: How can you leverage these keywords to your advantage? If you’re seeking a niche to broaden your shop’s offerings, you might just have stumbled upon it.
Consider offering products that align with these descriptive Etsy keywords
What sets these keywords apart? The descriptive Etsy keywords in this list are already in high demand among shoppers, and that’s evident from the way these search terms light up Etsy’s search bar.
This isn’t just valuable information—it’s the secret strategy to help you find greater success on Etsy. Here’s why:
- Greater sales potential: Your target audience is already on the hunt for your products. Offering products that align with their active searches substantially boosts your potential for more traffic.
- Reduced marketing efforts: High-demand products often have built-in marketing appeal. They might already be associated with trends, popular culture, or specific needs.
- Upselling opportunity: When customers are interested in a popular product, you have an opportunity to cross-sell related items or upsell premium versions. This can lead to higher average order values.
- Flexibility: Once your business gains traction with high-demand products, you might have the flexibility to experiment with niche or unique offerings. The success of your core products can then provide some wiggle room for you to get creative.
The downside to selling Etsy products that are in high demand
It’s important to note that while selling high-demand products has its advantages, competition can be fierce.
Where there’s opportunity, you’ll find many additional sellers trying their best to capitalize on it.
To succeed, consider factors such as pricing, quality, customer service, and your unique selling proposition.
Additionally, diversifying your product range and finding a balance between high-demand and niche products can help you maintain a competitive edge in the long run.
Final thoughts
Given the continual influx of new consumers into the Etsy marketplace, the landscape of popular descriptive keywords is bound to evolve over time.
Seize the opportunity today by introducing a fresh line of products into your shop that capitalizes on these keywords.
