Etsy SEO

Most Popular Home Decor Keywords on Etsy in 2022

Marmalead is a pretty powerful tool for finding out the ‘nitty gritty’ of Etsy keywords. So we recently spent some time looking at the bigger picture and pulled out some of the most popular keywords on Etsy in 2022. And while the first list focused mostly on holidays and gift-giving, we noticed there were a few specific categories that had loads of popular keywords as well. This next list focuses on some of the most popular keywords on Etsy for ‘Home Decor.’

So, like all good Etsy sellers, we niched down even more and took a closer look at the most popular home decor keywords on Etsy in 2022.

Editor’s Note: We recently published an updated list of the top 500 Etsy keywords from 2021. Gain access to all 500 keywords through the link below.

Marmalead’s list of the 500 most popular Etsy keywords from 2021 is an eye-opening look into the habits of Etsy shoppers everywhere.

Get your copy of the complete list

Get your copy from the link above and learn from our key takeaways.

What is ‘home decor’ on Etsy?

Home decor, or home decoration, is best explained as products that add an aesthetic appeal to your home. Included in this category can be art, ornaments, decorations, and the like. 

Home decor is popular on Etsy, as Etsy is a great marketplace to find unique, one-of-a-kind products – the kind of products that make the inside of a house feel a little more special. 

Therefore, savvy Etsy sellers can find a niche in the home decor category and, with some good research and execution, really start to make some money. 

How to use home decor keywords on Etsy

The keywords in this list are popular in the sense that a lot of people search for them. 

That being said, some of them (if not all) are pretty competitive. Take, for example, ‘wall art.’ Type that keyword into Etsy yourself, and you’ll be overwhelmed with search results. 

Marmalead puts ‘wall art’ at over 50,000 in competition. No surprise there!

But, these keywords are an indicator of a potential niche that you can specialize in. You just have to dig a little deeper. The fact that the keyword ‘candles’ is on this list doesn’t mean that you’ll make millions selling candles.

It simply means that candles are popular on Etsy and that you should do your research and find another way to niche down in that category.

Goats are pretty cool — but could you make millions selling goat milk candles? Maybe. Maybe not. The first thing you need to ensure is that there is, in fact, demand for your product.

Find your buyer first, then sell to them.

Most Popular Home Decor Keywords on Etsy in 2022

Here they are: 

Aesthetic room decor

It’s moody. It’s chill. And it makes a statement.

Aesthetic room decor keywords on Etsy.


Actor, stoner, and all-around funny man, Seth Rogen, is revolutionizing a bygone era of decorative ashtrays. They’re unique, handmade, and flying off the shelves.

Houseplant products by Seth Rogen.
Via Houseplant.

Bathroom decor

A broad keyword that designates the room your product is best suited for. In this case? The whiz palace.

Bathroom prints

Fun art prints to make your friends smile when they visit the bathroom in your home.

Boho decor

Boho is a style that seemingly never goes out of style. It’s artsy, inspired by nature, and full of layers.

Boho products on Etsy.


Drink from it or decorate your shelves with it. A classic.

Candle holder

Colonel Mustard, in the dining room with the candlestick.


Easy to make. Fun to light. And sets the mood (all while smelling great). For this type of product, it’s important to niche down and focus on a specific type of candle.


Use one, would ya?


A descriptive keyword for any product suited for coffee lovers.

Coffee mug

Infinitely customizable. Infinite competition on Etsy.

Coffee table

A surface to place your bottles, candles, coasters, and coffee mugs.

Copper kitchen molds vintage

Vintage baking tins. Use them in your kitchen or hang them as decorations.


Comes in any style or color.

Custom neon sign

Neon signs are definitely in right now. Search home decor on Etsy, and your results will be filled with multiple Etsy shops selling their custom neon signs.

And do you know what that means? If you can innovate, then niche down, you might find yourself with a winning product.

Custom Neon Sign marmameters from Marmalead.


Necessary for any home office.

Desk mat

A stylish mousepad that covers most of your desk.

Farmhouse decor

Made even more popular by HGTV and Joanna Gaines, this rustic decor looks good in almost any home.

Magnolia products by Joanna Gaines.
Via Magnolia

Floating shelves

Hard to master for the at-home DIYer. For those that are tired of their shelves falling off the walls, they’ll turn to Etsy.


Too broad. You can do better than this keyword.

Gothic home decor

Dark and moody.

Handmade furniture

Usually pretty big and bulky. Costs a lot to ship and takes a long time to make. But with each sale, you could make a couple hundred to a couple thousand dollars.

Home decor

A keyword some shoppers use in Etsy search when they don’t know what they’re looking for yet.

All white home decor in living room.

House numbers

Let your mailman and emergency responders know where you live, in style.


A broad keyword that designates the room your product is best suited for. If you can take the heat.


Customizable and perfect for Father’s Day or Groomsman gifts.


It’s a major award.

Linen pillow cover

Durable, anti-bacterial, and easy to wash.

Marble wallpaper

Your Roman ancestors would be proud.

Metal wall art

Shiny and chic.

Mid-century modern

Also abbreviated as MCM (not man-crush Monday), this retro style has made a comeback over the last several years.

Home decor keywords on Etsy - Mid Century Modern decorations.
Via AtmosVisuals


Handpainted mirrors took home the grand prize for the 2021 Etsy Design Awards.


Infinitely customizable. Infinite competition on Etsy.

Mushroom mug

A coffee mug, but shaped like a mushroom. What can we say? Mushrooms are in right now.

Neon sign

Great decor for weddings and celebrations.

Nursery decor

Muted colors and gender neutral are in right now.

Office decor

Spruce up your work-from-home space with decor that increases your productivity.

Home decor keywords on Etsy - Home Office Furniture.

Old hand tools

These vintage tools go hand-in-hand with rustic decor.

Peel and stick wallpaper

Quite self-explanatory. People want to makeover their rooms without the drama of painting walls or dealing with traditional wallpaper. 

Pendant light

Comes in many styles.


Great for print-to-order or digital downloads.


Fun to make but hard to master.

Replikat vogeleier

A decorative egg.

Rolling tray

Combines mid-century modern with convenience.

Room decor

A broad keyword that you’re probably already using as your category.


Layer them for a truly bohemian look.

Stained glass

Make it yourself or source your local flea markets and estate sales for vintage pieces.

Home decor keywords on Etsy - Stained Glass products on Etsy.

Stained glass window hangings

Small and decorative window hangings.


Rugs, carpets, flags, and so on. Hang them on the wall to make a statement in your room. Often spiritual in themes.


These pre-made products are easy to decorate or monogram.


A trademarked product for how we’ve stored leftovers since the 40s. The vintage stuff truly is ‘buy it for life.’

Wall art

Selling printed art on Etsy is an easy way for graphic designers or anyone with a knack for art to generate a little income. Combine this with the fact that Print on Demand sellers can now sell on Etsy, and it’s easy to see how to make this a profitable niche. 

Wall art photography

Black and white or full-color landscapes.

Home decor keywords on Etsy - Wall Art Photography.

Wall decor

Can be anything from tapestries and posters to sculptures and vases.

Wall hangings

Wall decor, but you have to hang it up.


Floral and elephant ear patterns are in.

Witchcraft decor

Spooky stuff.


A great way to decorate your door, wall, or anything really. Not just for holidays.

Home decor keywords on Etsy - Wreath products on Etsy.

Most Popular Outdoor & Gardening Keywords on Etsy in 2022

This home decor just happens to decorate the outside of your house:


A hardy, tropical house plant. Easy to care for but toxic to dogs and cats.

Dried flowers

Pressed or dried flowers create an unkempt but intentional decorative choice. They’re boho, yet rustic.

House plants

Any genus, real or fake.

Home decor keywords on Etsy - House Plant products sitting in living room.

Outdoor furniture

Sell full-price during summer (when everyone needs it), and offer promotions during winter (when savvy shoppers want to buy).


Plant them in your garden or keep them in a pot.

Rare fruit

Check your import/export regulations.


Don’t trade your only cow for these.

Now, let’s talk long tail alternatives for these home decor keywords on Etsy

You’ve just seen some of the most popular home decor keywords on Etsy. 

But as you’ve also seen, your most straightforward way to leverage these popular searches is to niche down. We’ve put together a list of some long tail keyword ideas to help inspire you, and no, none of them are goat-related.

Note: The list below isn’t popular keywords but rather examples of using the above popular keywords and focusing specifically on a particular niche. 

  • herb prints
  • literary prints
  • candle making kit
  • candle wedding favor
  • cottagecore decor
  • banana leaf wallpaper
  • botanical wallpaper
  • skull planter
  • aquarium plants
  • live house plants
  • UV tapestry
  • driftwood wall art
  • bike wall decor


Many of us have spent the last couple of years – surprise, surprise – at home. This leads to more free time but also more boredom. It’s not surprising that there’s been a surge in search volume for home decor-related terms because of lockdown and the boredom/frustration that may have come with it. 

While the world is arguably back to “normal,” the home decor niche is still prevalent in everyday life. People will always be making over their houses, and when they want something unique, many will turn to Etsy. 

It’s up to you, the savvy Etsy seller, to use the above list of most popular home decor keywords on Etsy and be the first product they see when they do that search.

Grow your online business, develop your SEO, and launch your sales into the stratosphere.

Read The Squeeze each week to see what’s new with Etsy and the growing industry of eCommerce. There’s a lot of noise out there getting in the way of your success. Cut to the chase with tips and tricks you can implement in your business right now. Let The Squeeze be your guide.


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