Etsy How-to

Etsy Shop Ideas: What Etsy Business Should I Start?

Looking for Etsy shop ideas to start your business? For struggling Etsy sellers new to the scene, it can be tough to figure out where to start. After all, choosing a product to sell isn’t as easy as it sounds, especially given the marketplace’s wide assortment of Etsy product categories. To run a successful Etsy business, you’ll need to blend market research, your personal interests, and strategic planning. And that takes a methodical approach.

Finding Your Niche: Etsy Shop Ideas

Etsy shop ideas: textiles and fabrics sitting on a shelf in a workshop.

When brainstorming Etsy product ideas, it’s important to consider your own passions and existing (or future) market demand. By figuring out some of the most popular Etsy product categories, you’ll gain new insights into what items shoppers are actually looking for.

Etsy SEO tools like Marmalead can be invaluable for this, helping you take a deeper dive into trending product ideas and Etsy products that sell.

Some of the most popular Etsy product categories include the following:

Jewelry & Accessories
  • Handmade necklaces
  • Custom rings
  • Personalized bracelets
  • Vintage dresses
  • Custom T-shirts
  • Handknit sweaters
Home & Living
  • Decorative pillows
  • Custom mugs
  • Handmade candles
Art & Collectibles
  • Original paintings
  • Digital prints
  • Handcrafted sculptures
Craft Supplies & Tools
  • Yarn and knitting supplies
  • Jewelry-making kits
  • Sewing patterns
Wedding & Party
  • Wedding invitations
  • Party favors
  • Bridesmaid gifts
Toys & Entertainment
  • Handmade toys
  • Board games
  • Collectible items
  • Vintage clothing
  • Vintage home decor
  • Vintage jewelry

Identifying What to Sell on Etsy

Etsy shop ideas: Woman painting on an easel in a sunlit room.

If you’re not sure which Etsy product category is right for your business, consider these initial factors to help point you in the right direction:

Explore Your Passion: Start with what you enjoy making or are passionate about. This connection often translates into a more authentic and dedicated approach to your business.

Market Demand: What do shoppers want? Use tools like Marmalead to identify trends and demands within various niches. Look for keywords with high search volumes but lower competition to find your own Etsy product niche.

Competition vs. Niche Markets: It’s a balance. Selling in a competitive market means demand, but standing out is tougher. Less competitive markets might offer easier visibility but ensure there’s sufficient demand. Use Marmalead to gauge competition levels and search volume.

Etsy Shop Ideas: What does Sell?

The spectrum of Etsy business ideas ranges widely from handmade jewelry and custom art prints to vintage finds and craft supplies. These popular Etsy products cater to specific target audiences, from fashion enthusiasts and home decorators to collectors and DIY aficionados.

Your goal should be to figure out which product gives you the best opportunity for success. This means finding a product market that shoppers are actively searching for, identifying gaps in the market, and then finding the means of production to create something people actually want to buy. And that’s where Marmalead comes in.

Using Marmalead to figure out what Etsy shoppers want

Using Marmalead to identify what to sell on Etsy can streamline the process of finding your niche and understanding market demands. Here’s a step-by-step guide to leverage Marmalead for this purpose:

Market Research with Keyword Explorer

Start with the Etsy keyword search tool. Input broad terms related to your interests or potential niches to see related search terms, their search volume, and engagement. This helps gauge interest in specific product categories or themes.

Etsy shop ideas: Snapshot of keyword search for 'montessori furniture' in Marmalead.
Analyze Seasonal Trends

Use Marmalead’s Seasonality tool to understand how demand for certain keywords fluctuates throughout the year. This can help you identify products that might be profitable seasonally or all year round.

Snapshot of engagement over time for 'montessori furniture' in Marmalead.
Check out the Competition

For keywords of interest, look at the Competition meter in Marmalead. It shows how many listings are competing for attention under these keywords. Identifying less saturated niches may offer easier entry points for new sellers.

Snapshot of sample listings for 'montessori furniture' in Marmalead.
Explore Long-tail Keywords

Dive deeper into long-tail keywords related to broader terms you’re interested in. These are more specific phrases that shoppers use when they’re closer to a purchase decision. Finding the right long-tail keywords can direct you to specific products that are in demand.

Snapshot of long tail alternatives for 'montessori furniture' in Marmalead.
Study High-Performing Listings

Look at the listings ranking well for your chosen keywords. Analyze their titles, tags, and descriptions to understand what might be contributing to their success. This can inspire product ideas that align with proven market desires.

Use the Storm Feature

Utilize Marmalead’s Storm feature for brainstorming. Enter a seed keyword, and Marmalead will generate a storm of related keywords and phrases. This can spark ideas for niches or products you might not have considered.

Snapshot of storm tool for 'montessori furniture' in Marmalead.
Evaluate Tag Performance

Use the Tag Performance tool to see how well different tags perform over time. This data can help you refine your product ideas based on what’s gaining or losing popularity.

Snapshot of keyword tracking for 'montessori furniture' in Marmalead.
Implement What You Learn

Based on your research, start creating or modifying your product line. Use insights from Marmalead to guide your product development, focusing on areas with high demand and manageable competition.

Optimize Your Listings

Once you decide on your products, use Marmalead to optimize your listings. Apply your keyword research to craft compelling titles, tags, and descriptions that align with what your target customers are searching for.

Monitor and Adjust

The market and trends evolve, so regularly use Marmalead to monitor the performance of your keywords and adjust your strategies as needed. Keep an eye on your listings’ search rankings and engagement levels, tweaking based on your findings.

Snapshot of SEO factors for 'montessori furniture' in Marmalead.
Additional Tips

Trend Analysis: Utilize Etsy’s trend reports and Marmalead’s trend tracking features to see what’s gaining popularity.

Keyword Research: Dive deep into keyword research with Marmalead to discover what potential customers are searching for. Look for gaps that you can fill.

Social Listening: Pay attention to social media trends, forums related to your interests, and Etsy forums to understand current consumer interests.

How to Sell on Etsy: Tips for Success

Starting an Etsy shop requires more than listing your products. Selling on Etsy effectively involves optimizing your shop for SEO, using high-quality photos, and engaging with your customers. Implementing Etsy tips such as utilizing all 13 tags in your listings, diversifying your inventory, and regularly analyzing your shop’s performance can significantly impact your visibility and sales.

Etsy shop ideas: Etsy seller posing in front of her vintage clothing line.

Navigating Competitive Etsy Markets

Standing out in a competitive market on Etsy can be challenging, but the right strategy makes it easier. By offering value to your customers and utilizing the right strategies to gain the algorithm’s favor, you can bring more traffic to your listings, even in a saturated market.

Unique Value Proposition: Even in a saturated market, you can stand out by offering something unique. Find your own competitive edge, whether it’s a unique design, exceptional quality, or personalization options.

SEO Optimization: Use Etsy SEO tools like Marmalead to optimize your listings with keywords that accurately describe your products and match potential buyers’ searches.

Quality and Presentation: High-quality products and compelling product photography can set your listings apart in crowded markets and increase conversions.

Etsy Shop Ideas: Popular Etsy Products and Categories

Etsy shop ideas: Etsy seller editing product photography on her laptop.

Incorporating keywords related to Etsy products that sell into your listings can dramatically increase your shop’s visibility. From personalized gifts and home decor to digital products and vintage goods, understanding the nuances of each category and tailoring your SEO strategy accordingly is key.

Handmade Jewelry
  • Example: Personalized name necklaces.
  • Target Audience: Gift shoppers and fashion-conscious individuals.
Art Prints
  • Example: Digital download art prints
  • Target Audience: Home decor enthusiasts and office decorators.
Craft Supplies
  • Example: Unique beads for jewelry making.
  • Target Audience: DIYers, crafters.
Vintage Goods
  • Example: Vintage clothing and accessories.
  • Target Audience: Vintage lovers and sustainable shoppers.
Home Decor
  • Example: Handmade candles and macramé wall hangings. Target
  • Audience: New homeowners and interior design enthusiasts.
Personalized Gifts
  • Example: Custom portraits and engraved items.
  • Target Audience: Gift shoppers looking for unique and personalized options.
Digital Products
  • Example: Printable planners, patterns.
  • Target Audience: Planners, crafters, and DIY enthusiasts.

Starting an Etsy Shop: Taking Your First Steps

Starting an Etsy shop involves careful planning and research. Use Marmalead to explore Etsy shop ideas and validate the potential of your chosen niche. Keep abreast of Etsy tips for maintaining high customer satisfaction and optimizing your listings based on shopper search behavior and trends.

By thoughtfully considering what Etsy business you should start and integrating these keywords and strategies into your approach, you can create a compelling presence on Etsy. Balancing your unique offerings with Etsy products that sell well due to their demand ensures that your shop reflects your passion and attracts a steady stream of customers eager for what you have to offer.

Are you ready to start your Etsy shop? Let’s get to selling!

Grow your online business, develop your SEO, and launch your sales into the stratosphere.

Read The Squeeze each week to see what’s new with Etsy and the growing industry of eCommerce. There’s a lot of noise out there getting in the way of your success. Cut to the chase with tips and tricks you can implement in your business right now. Let The Squeeze be your guide.


Need help getting your products found on Etsy?

Improve your Etsy SEO with free Marmalead tools, designed to take your handmade business to the next level.

Get the FREE Tools

Leave a Reply