The most popular beauty & jewelry keywords on Etsy can boost your Etsy shop’s visibility and drive more sales. With huge competition on Etsy, pinpointing the most effective keywords for your products can be challenging. That’s why we’ve leveraged Marmalead’s powerful Etsy SEO tools to identify and present the most popular beauty and jewelry keywords for 2024. It’s time to optimize your listings and connect with more customers. Let’s get started!
Table of Contents
- Discovering Relevant Etsy Keywords
- What Sellers Can Gain from Popular Keywords
- What Are Beauty & Jewelry Products on Etsy?
- The Most Popular Jewelry Keywords on Etsy
- The Most Popular Bath & Beauty Keywords on Etsy
- 7 Ways to Leverage Popular Beauty & Jewelry Keywords
- Long Tail Alternatives for Popular Keywords
Marmalead: Your Key to Discovering Relevant Etsy Keywords
Marmalead serves as an invaluable tool for identifying the best and most relevant keywords for your product and competition. It simplifies the process, empowering you to make informed decisions that drive your Etsy business forward.
Using Marmalead, we recently compiled a list detailing some of the most popular keywords on Etsy right now. Through our critical insights, these keywords prove to be highly engaging and effective in capturing the attention of Etsy shoppers. These are products that real shoppers actively search for on the marketplace.
By integrating these keywords into your listings, you can significantly enhance your shop’s visibility, draw more traffic, and increase your sales opportunities.
All it takes is using simple strategies surrounding the top Etsy searches. This means understanding the nuances of these keywords, tailoring your products to fit these searches, and optimizing your listings to rank well. By doing so, you align your shop with the exact terms shoppers are using, ensuring your products are seen by the right audience at the right time.
Marmalead’s list of the 500 most popular Etsy keywords from 2024 is an eye-opening look into the habits of Etsy shoppers everywhere.
↑ Get your copy of the list ↑
What Etsy Sellers Can Gain from Popular Etsy Keywords
Below, you’ll find a selection of the most popular beauty and jewelry keywords on Etsy for 2024. These terms reflect current shopper interests and trends on the marketplace.
Not sure how this list applies to your shop? No problem! To help you navigate the entire keyword list relevant to your specific market, we’ve highlighted the most popular Etsy keywords by product category.
This article will cover ‘Bath & Beauty Products’ and ‘Jewelry.’ For a breakdown of additional product categories, click through the links below:
- Most Popular Holiday & Celebration Keywords
- Most Popular Home Decor Keywords
- Most Popular Keywords for Etsy Craft Supplies
- Most Popular Electronics & Accessories Keywords
- Most Popular Clothing & Accessories Keywords
- Most Popular Digital Downloads & Art Keywords
- Most Popular Descriptive Keywords on Etsy
Leverage this information to deepen your understanding of engaging product categories on Etsy, ensuring your offerings resonate with what shoppers are actively searching for.
Exploring Popular Beauty & Jewelry Keywords on Etsy
In a comprehensive article recently published, we dove into some of the most popular keywords on Etsy in 2024. However, it became evident that the categories of beauty and jewelry deserved a closer look due to their abundance of popular keywords. Undoubtedly, beauty products and jewelry reign supreme on the Etsy marketplace, and for good reason.
There is a notable demand for handcrafted, one-of-a-kind jewelry pieces and consciously sourced beauty products that prioritize the well-being of animals and the environment.
Before diving into the details of these keywords, it is essential to understand how Etsy defines “beauty” and “jewelry.”
What Are Beauty & Jewelry Products on Etsy?
Jewelry and beauty products on Etsy cater to a diverse audience, but there is a notable focus on items designed for women, reflecting the high demand in these categories.
Jewelry ranges from handmade necklaces and bespoke rings to vintage treasures, offering something unique for every taste.
Beauty products might include natural skincare, artisanal soaps, and custom makeup, often emphasizing organic and cruelty-free ingredients.
Together, these categories provide a wealth of options for personal adornment and care, appealing to buyers looking for distinctive, quality products that stand out from mainstream offerings.
Jewelry products on Etsy
Jewelry products on Etsy encompass a wide range of handmade and vintage items, including necklaces, bracelets, earrings, rings, and more.
Sellers offer everything from custom-made fine jewelry to artisan-crafted costume pieces, often using unique materials and personalization options.
This category is particularly popular for its diversity in styles and the ability to find one-of-a-kind pieces that cater to various tastes and occasions, making it a go-to destination for those seeking something special and tailor-made.
Beauty products on Etsy
Beauty products on Etsy include a variety of handmade and artisanal items tailored to personal care and cosmetics. This category ranges from natural skincare products, organic makeup, and custom fragrance oils to handmade soaps, bath bombs, and more.
Sellers often emphasize eco-friendly and cruelty-free ingredients, catering to consumers looking for ethical and personalized beauty solutions.
This sector of Etsy allows buyers to discover unique beauty items that aren’t available in mainstream stores, often crafted with specialized ingredients or techniques that focus on sustainability and individual wellness.
The Most Popular Jewelry Keywords on Etsy in 2024
Bracelet
Whether boho bead or sleek sterling, bracelets are all about personal style. Consider adding charm or healing crystal options to cater to different tastes.
Charms
Charms are a delightful way for shoppers to personalize bracelets and necklaces. Offer an array of options from minimalist designs to intricate, themed charms like zodiac signs or vintage lockets. Perfect for creating custom charm bracelets or as thoughtful, personalized gifts.
Choker
Tight and trendy, chokers make a bold statement. Explore materials from velvet to lace or add pendants for a personalized touch.
Crystal Necklace
Perfect for those drawn to spiritual or healing properties. Offer customization with different crystals to match birthstones or energy needs.
Ear Cuff
For those who want the edge without the commitment. Design ear cuffs that require no piercings but pack a punch in style.
Earrings
From dainty studs to dramatic drops, earrings are a must-have accessory. Consider seasonal themes or matching sets.
Engagement Ring
The cornerstone of a jewelry shop. Offer custom designs or unique gemstones to stand out in a crowded market.
Gold Earrings
Timeless and elegant. Create collections that range from simple gold hoops to intricate filigree designs for special occasions.
Gold Necklace
A classic piece. Offer layered options or personalized pendants to increase appeal.
Gold Ring
Not just for engagements. Think stackable rings or minimalist designs that cater to everyday luxury.
Handmade Jewelry
Celebrate craftsmanship with one-of-a-kind pieces. Highlight the story behind your artistry in each piece.
Hoop Earrings
A wardrobe staple. Experiment with different sizes and textures, like hammered or twisted hoops.
Initial Necklace
Perfect for gifts and personalization. Offer different fonts and materials to cater to diverse styles.
Jewelry
Broad category calling for broad creativity! Feature collections from bridal to bohemian to capture various audiences.
Jewelry Box
Essential for aficionados. Craft options with compartments or travel-friendly cases.
Locket
Keep loved ones close with lockets. Offer engraving services for a personal touch.
Men’s Bracelet
Expand your market with men’s jewelry. Think rugged materials like leather or stainless steel.
Men’s Rings
From sleek bands to statement pieces, design rings that appeal to modern men.
Name Necklace
Always popular. Offer different chain lengths and script styles for customization.
Necklaces For Women
Versatile and varied. Design everything from delicate chains to chunky statement pieces.
Nose Ring
Tap into the trend for facial piercings. Offer a range from subtle studs to decorative hoops.
Opal Ring
Play with color! Opals offer a spectrum of hues that can be marketed for their unique properties.
Pearl Necklace
Reinvent a classic. Mix pearls with modern elements or offer customization for brides.
Personalized Jewelry
Capitalize on the desire for unique, meaningful pieces. Offer engraving or birthstones.
Rings
An extensive category that allows for endless creativity. Feature everything from minimalist designs to elaborate cocktail rings.
Rings For Women
Focus on variety and customization. Offer options for stacking, statement pieces, or everyday wear.
Silver Rings
Highlight the cool tones of silver with sleek designs or vintage-inspired pieces.
Sterling Silver Ring
Market the quality and durability of sterling silver. Ideal for those who value longevity in their jewelry.
Stud Earrings
Small but mighty. Offer a range of options from simple metal studs to colorful gemstones.
Most Popular Bath & Beauty Keywords on Etsy in 2024
Aloe Vera
Known for its soothing properties, aloe vera products are a hit in skincare. Offer pure aloe gels, or incorporate it into lotions, face masks, or after-sun care products.
Hair Accessories
From elegant bridal hairpins to fun, everyday scrunchies, hair accessories can brighten any ensemble. Consider seasonal collections or themed sets for children.
Nails
Cater to the DIY beauty enthusiast with supplies for nail art, such as polishes, decals, and tools. Or, focus on care with cuticle oils and strengthening treatments.
Press On Nails
A fantastic option for those who want a salon look without the time or expense. Offer a variety of designs, from understated French tips to bold, graphic patterns.
Soap
Homemade soaps can range from basic cleansing bars to luxury items with exotic oils and fragrances. Experiment with shapes, colors, and ingredients like charcoal or goat milk for added appeal.
7 Ways to Leverage Beauty & Jewelry Keywords on Etsy
Leveraging beauty and jewelry keywords effectively can significantly enhance an Etsy seller’s visibility and sales.
Here are some strategies to consider:
#1. Target Niche Markets
Utilize specific keywords that cater to niche interests within the broader categories of beauty and jewelry.
For example, keywords like ‘vegan lipstick’ or ‘eco-friendly engagement rings’ can attract customers who are searching for these attributes.
#2. Bundle Products
Create bundles or sets that incorporate popular keywords.
Offering a set of ‘gold stackable rings’ or a ‘bridal hair accessory set’ can increase the perceived value and encourage more sales.
#3. Target Seasonal & Holiday Keywords
Incorporate keywords related to seasons, holidays, or events.
For example, ‘Christmas earrings’ or ‘boho body glitter’ can tap into seasonal shopping trends.
#4. Offer Personalization Options
Offer personalized options in your listings, such as engraved jewelry or custom-blended beauty products.
Use keywords like ‘custom birthstone’ or ‘personal foundation’ to attract customers looking for unique, tailored items.
#5. Curate DIY Kits
For crafty beauty enthusiasts, offer DIY kits with keywords such as ‘DIY lipstick kit’ or ‘make your own jewelry.’
These can appeal to shoppers interested in creating their own products and can be a unique selling point.
#6. Highlight Unique Features
If your products have unique features, make sure to highlight these in your keywords.
For example, if your jewelry is made from recycled materials, use keywords like ‘recycled silver’ to attract environmentally conscious shoppers.
#7. Optimize for Search and Visibility
Use keyword-rich titles, descriptions, and tags to improve your listings’ SEO.
For example, accurately describe a product as a ‘boho gold choker’ or ‘hydrating aloe vera’ to improve search relevance and attract targeted traffic.
Long Tail Alternatives for Popular Beauty & Jewelry Keywords
Now, let’s take a closer look at some long tail alternatives to spark your creativity and help you find your niche using the most popular beauty and jewelry search terms on Etsy.
Please note, the list below isn’t based on specific popularity data. These suggestions are meant to inspire and provide a starting point for effectively utilizing sought-after beauty and jewelry keywords.
- Andara pendants
- Mushroom earrings
- Frog dangle earrings
- Birthstone necklace
- 3D geometric earrings
- Pizza keychain
- Sushi earrings
- Moldavite necklace
- Ombre press-on nails
- Silver dreadlock rings
- Titanium rings set
- Self-care notebook
Pro Tip: Use Marmalead’s keyword research tool to discover more unique long tail alternatives for these in-demand keywords.
Final Thoughts
Etsy has always been known as a place for artisanal makers who craft unique, handmade jewelry and beauty items. As the marketplace has grown, so too has the competition within these categories.
However, with detailed insights from Marmalead, you have the tools to assess the viability of specific keywords and discover niche opportunities.
We trust this guide has inspired fresh ideas and expanded your product possibilities. Remember, the true potential for success on Etsy lies in your creativity and the innovative use of these keywords. Embrace your unique vision, harness the power of strategic keyword usage, and carve out your own success in the bustling Etsy marketplace.
And as always, happy selling!
