Etsy SEO

Most Popular Etsy Keywords for Digital Downloads & Art in 2024

As the trend of selling digital downloads on Etsy continues to grow in 2024, leveraging the right keywords has become crucial for gaining visibility and boosting your bottom line. With the rise of online platforms and accessible design tools, talented creators now have an opportunity to monetize their skills like never before.

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Discovering the Best Keywords for Etsy Digital Downloads

While Marmalead proves to be an excellent Etsy SEO tool for finding effective keywords, we want to go the extra mile by sharing some of the most popular keywords in 2024 related to Etsy digital downloads and art.

In this article, we’ll take a closer look into these two categories to provide valuable insights into the ever-evolving market.

As we examined product trends for Etsy in 2024, it became evident that digital downloads and art were in high demand. To help you gain a competitive edge, we’ve compiled a list of the most sought-after keywords in this category, empowering you to find a unique niche for your products.

Marmalead’s list of the 500 most popular Etsy keywords from 2024 is an eye-opening look into the habits of Etsy shoppers everywhere.

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So, what can you learn from this article?

The keywords listed below are some of the most popular digital downloads and art keywords on Etsy in 2024.

If this category doesn’t apply to your shop, don’t worry! Over the next several weeks, we’ll be taking a deep dive into all of the most popular keywords on Etsy in 2024.

Check back to see the updated list for each category below, or signup for The Squeeze to receive an announcement as soon as we update each keyword list!

Use this list of the most popular keywords on Etsy to get a better understanding of engaging product categories on the Etsy marketplace.

How to Use Etsy Digital Download Keywords Strategically

We understand that standing out amidst fierce competition is essential for your success. So, we’ll explore how you can leverage this list to your advantage and differentiate yourself in the market.

For instance, instead of solely offering generic ‘SVG’ files, consider becoming a specialist in crafting ‘dinosaur SVG for kids,’ ‘rainbow SVG for girls,’ or ‘forest animals SVG.’

By getting specific with your keywords, you’ll tap into popular markets and carve out your profitable niche. This strategic approach will ensure that your shop stands out and attracts a more targeted and engaged audience.

Most Popular Keywords for Etsy Digital Downloads in 2024

Without further ado, here are the most popular Etsy keywords for digital downloads:

Canva Template

Simplify design for your customers with customizable Canva templates—ideal for social media posts, business cards, or event invitations.


Offer unique clipart collections for scrapbooking, digital design, or educational projects. Themes like holidays or animals are perennial favorites.

Digital Art

Sell your original digital art pieces. From abstract to fan art, market to those looking to enhance their digital or physical spaces.

Etsy keywords for digital downloads - woman using ipad to create digital artwork.

Digital Download

Position any product as a digital download, from guides and how-tos to patterns and blueprints, catering to instant gratification seekers.

Digital Planner

Create and sell planners for productivity, wellness, or budgeting. These are great for customers who use tablets or digital notebooks.

Digital Print

Offer art prints in digital form. Customers can download and print at home, ranging from inspirational quotes to intricate illustrations.

Digital Prints

Similar to digital print, but think series or themed collections that customers can use to decorate an entire room or for crafting.

Digital Products

This broad category can include everything from courses and workshops to templates and tools, designed to be sold and used in a variety of digital formats.


Write and sell your ebooks, whether they’re instructional, informational, or narrative, catering to readers in niches you’re passionate about.


Sell custom Lightroom presets that help photographers or social media users quickly edit their photos with professional looks.

Lightroom Presets

Offer a variety of preset packs for different photography styles or lighting conditions, simplifying photo editing for your customers.


Design custom logos or offer premade logo templates tailored to specific industries or aesthetic styles.

Logo Design

Provide bespoke logo design services, helping businesses and individuals create a unique brand identity.


Sell mockup files for digital designers to showcase their work in a real-world context, such as t-shirts, mugs, or website layouts.

Notion Template

Create specialized Notion templates for organization, productivity, or specific projects like wedding planning or business management.


Offer high-quality PNG files for use in digital design, with transparent backgrounds perfect for layering in graphic projects.

Print On Demand

Create designs that can be printed on products like t-shirts, mugs, or pillows, managed through a print-on-demand service.

Printable Wall Art

Design art prints that customers can download and print for home decor, from minimalist art to elaborate landscapes.


This broad category includes all types of printable content, from coloring pages to daily planners, designed for home or office use.

Resume Template

Design stylish and professional resume templates to help job seekers stand out in competitive markets.

Etsy keywords for digital downloads - Potential employee interviewing for a job opportunity.


Offer SVG files for crafters and designers, useful for cutting machines like Cricut or Silhouette for custom clothing, stickers, or home decor.

SVG Files

Similar to SVG, but consider packaging them in themed collections for holidays, special occasions, or home decorating projects.

Twitch Emotes

Design custom emotes for Twitch streamers to enhance their channel’s interactivity and personal branding.

Twitch Overlay

Create overlays for Twitch users, providing them with a professional look that enhances viewer engagement during streams.

Etsy keywords for digital downloads - woman playing video games.


Design digital models or assets for VTubers, catering to the growing market of virtual streamers.

VTuber Model

Offer custom VTuber model designs, allowing clients to personalize their virtual avatar for streaming or content creation.

Most Popular Art Keywords on Etsy in 2024


Market your unique artwork, whether it’s digital, painted, or mixed media. Cater to art lovers looking for something truly unique for their collections.

Abstract art created by Steve Johnson.

Art Prints

Offer reproductions of original paintings or digital artworks in high-quality print form, perfect for art enthusiasts on a budget.

Custom portrait

Etsy shoppers are enthralled by handpainted custom portraits, photoshopped portraits of popular Will Ferrell characters, hand-sewn portraits, and anything else you can think of to create a one-of-a-kind keepsake.

Metal Wall Art

Create and sell bold metal wall art pieces, from abstract designs to nature scenes, adding a modern touch to any room.


Sell your original paintings, ranging from watercolor landscapes to acrylic portraits, appealing to traditional art collectors.


From landscapes to street photography, if you have an eye for it, you can sell high-quality prints on Etsy.

Etsy keywords for digital downloads - Black and white photography with dog sitting in front of shop corner.


Design posters that capture popular culture, motivational quotes, or vintage styles, ideal for dorm rooms or casual decor.


Handcraft pottery items like vases, mugs, or decorative pieces. Market to those who appreciate handmade, functional art.


Broad category that encompasses various types of printed art, from fine art prints to graphic prints, suitable for diverse decorating styles.

Stained Glass

Create stained glass art pieces, from small suncatchers to large window panels, offering a colorful accent to homes.

Wall Art

Provide a range of wall art options that transform empty walls with canvases, framed prints, or handmade pieces in various mediums.

Wall Art Prints

Similar to art prints but focused specifically on decorating wall spaces, ideal for customers looking to enhance their home or office decor.

There you have it.

With that, these are some of the most popular keywords for Etsy digital downloads and art in 2024. If you sell products with any of these keywords, then keep reading to learn how to niche down into a new product idea for your Etsy business.

Long Tail Keywords for Etsy Digital Downloads and Art

To help you further explore niche product offerings, we’ve compiled a list of long tail keyword ideas. These examples focus on using the aforementioned popular keywords to cater to specific interests, allowing you to tap into a more targeted audience.

  • boho fashion digital prints
  • coastal nautical digital prints
  • vintage watercolor flowers png
  • zodiac horoscope png
  • nature-themed layered svg files
  • custom sublimation transfers
  • kawaii avocado svg
  • cute frog svg
  • custom wedding sublimation transfers
  • moon phases svg
  • custom anime posters
  • whimsical floral art prints
  • vintage ceramic pottery
  • custom portrait paintings

Plug these long tail keywords into Marmalead to gauge their performance and suitability for your shop. Then explore our storm tool for more keyword ideas and insights that can help you refine your product offerings further.

Final Thoughts

Etsy’s digital downloads and art category present a world of opportunities for sellers. By leveraging the most popular keywords from our list, you can carve a niche that resonates with your target audience. Remember, success lies in catering to specific interests and needs, making your Etsy business an irresistible destination for buyers seeking something unique and tailored to their tastes.

So go ahead and put these popular and long tail keywords to work, as they’ll be your key to unlocking the full potential of your Etsy shop and reaching new heights of success in the dynamic world of digital downloads and art.

Grow your online business, develop your SEO, and launch your sales into the stratosphere.

Read The Squeeze each week to see what’s new with Etsy and the growing industry of eCommerce. There’s a lot of noise out there getting in the way of your success. Cut to the chase with tips and tricks you can implement in your business right now. Let The Squeeze be your guide.


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