Etsy SEO

Most Popular Clothing & Accessories Keywords on Etsy in 2023

If you’re ready to take your shop to the next level, the most popular clothing and accessories keywords on Etsy will help get you there. It’s no secret that by optimizing your Etsy listings with the right keywords, you’ll gain increased traffic and more sales — and Marmalead is an Etsy SEO tool built just for that purpose. So if you sell clothing and accessories on Etsy, use this list to brainstorm new keywords to stay ahead of the competition.

In our recent comprehensive article on the most popular keywords on Etsy in 2023, we received numerous requests from our readers to explore the clothing and accessories categories.

In this blog post, we’ll be showcasing several extremely popular keywords that Etsy sellers can leverage to boost their product visibility. But before you dive into selling ‘face masks’ or any other generic Etsy product, it’s crucial to understand some fundamental keyword strategies.

Editor’s Note: We recently published an updated list of the top 500 Etsy keywords from 2022. Gain access to this updated list through the link below!

Marmalead’s list of the 500 most popular Etsy keywords from 2022 is an eye-opening look into the habits of Etsy shoppers everywhere.

Claim Your Exclusive Keyword List Now

Get your copy from the link above and learn from our key takeaways.

So, what can you learn from this article?

The keywords listed below are some of the most popular clothing & accessories keywords on Etsy in 2023.

If this category doesn’t apply to your shop, don’t worry! Over the next several weeks, we’ll be taking a deep dive into all of the most popular keywords on Etsy in 2023.

Check back to see the updated list for each category below, or signup for The Squeeze to receive an announcement as soon as we update each keyword list!

Use this list of the most popular keywords on Etsy to get a better understanding of engaging product categories on the Etsy marketplace.

Understanding Fashion Keywords on Etsy

Fashion is a versatile category that encompasses a wide variety of products within clothing and accessories. From clothing for men, women, and kids to items like socks, bags, masks, lingerie, shoes, and other accessories – they all fall under the fashion category on Etsy.

Most popular clothing & accessories keywords on Etsy - Fashion listing results from Etsy.

Niche down with these popular Keywords

While the keywords in this list have a high search volume among Etsy shoppers, they are also quite generic. It’s essential to recognize that using broad keywords may lead Etsy to list your products next to some irrelevant competition.

To stand out, it’s crucial to niche down and become an expert in selling a specific type of product to a well-defined target audience.

Mastering generic keywords like ‘Face Masks’

For instance, ‘face mask’ became a highly popular keyword during the pandemic, rising prominently to the top of Etsy search pages.

However, attempting to sell generic face masks will put you up against fierce competition on Etsy, due to the oversaturated market.

Instead, consider niching down with specialized masks, such as ‘masks for kids,’ ‘masks with filters,’ ‘minimalist masks,’ or ‘animal print masks.’ This approach establishes you as an authority in a particular niche, making you more visible when customers search for those specific keywords. Once you dominate one niche, it becomes easier to expand into other related niches.

Most Popular Clothing & Accessories Keywords on Etsy in 2023

Now, let’s explore the most popular clothing & accessories keywords on Etsy for 2023!

Baby onesies for boys

Mini outfits for boys. Cute, but sophisticated. Trademarked by Gerber.


A very broad keyword for a basic article of clothing.

Flower girl dress

This dress should probably be included in the wedding keyword list, but it’s undoubtedly an article of clothing. Flower girl dresses will usually match the theme of whichever wedding it’s being used in, so popular wedding styles will work best for this type of Etsy product.

Most popular clothing & accessories keywords on Etsy - Flower girl on a swing.


Jackets with a hood, they’re warm, cozy, and always popular.


Show your appreciation for Japanese culture with elegance and style.

Linen dress

These minimalist dresses are made from natural fibers, more durable than cotton. They offer a sleek silhouette and can blend with any style.


Self-explanatory. Niche down by selling leather lingerie, vintage, fetish, wireless, or latex. 

Men’s suit

Vintage suits or cut and sewn by masters of their craft.

Prom dress

Nearing the end of the school year, Etsy will be filled with parents and teens looking for the perfect prom dress. Styles change year to year, but there’s a whole new group of kids looking for their once-in-a-lifetime dress to make their high school dreams come true.


A basic keyword for a basic article of clothing.


Every dad’s favorite Father’s Day gift.


The classic grey sweatshirt will never go out of style.


Just as basic as ‘shirt.’

Woman browsing for shirts to buy.

Vintage clothing

Travel back in time with unique fashion finds that are in style again.

Vintage t-shirt

Oversized 90s tees are all the rage.

Women’s clothing

Women’s clothing varies from pretty much everything included in this list.

Most Popular Accessories Keywords on Etsy in 2023

Badge reel

A badge reel is a self-winding string that attaches to your belt loop, allowing you to carry your employment ID or access badge at your hip. No more fumbling with your wallet or purse. Just pull on your identification, and it automatically snaps back into place at your hip. Perfection.


Achieve that hourglass shape.

Enamel pin

Like stickers, enamel pins can be personalized, customized, and cover any and every single niche you can think of.

Most popular clothing & accessories keywords on Etsy - Enamel pin listing results on Etsy.

Face mask

The hit fashion accessory of 2020 and beyond – practical, essential, and available in more designs than you can shake a disinfectant wipe at.


The ultimate way to unleash your inner animal or furry alter ego, perfect for conventions, parties, or prowling around the house.


The best way to cover up a bad hair day.

Iron on patch

Iron on patches aren’t just for bikers. A simple Etsy search will show you that there are many revolve around music, artwork, star signs, and more. 

Most popular clothing & accessories keywords on Etsy - Close up of iron on patches.


The perfect accessory for your keys. Jingly, jangly, everyone will hear you before you enter the room.


The ultimate accessory for holding your ID or keys in style, because who says practicality can’t be chic?


Rest on your laurels with your new stylish crown.


The best way superheroes protect their secret identity, you’ll find plenty of high-quality masks on Etsy.


Just like iron-on patches.


Covers a variety of pins, from enamel to themed buttons.

Sunhats women

Keep the sun at bay while looking effortlessly glamorous, even if you’re just lounging by the pool with a book you may or may not read.


Leather, velcro, or on a chain. Men (and women) use these billfolds to carry their money.


Always know the time with this wrist-mounted marvel – the original wearable tech that never needs an upgrade.

Most Popular Bags & Purses Keywords on Etsy in 2023


Carry your school books, snacks, gym clothes, laptops, and anything else you can think of.


A basic keyword for the most basic way to describe an extremely wide market.

Hand bags

The magical space where you can fit everything you need and then some, but can never seem to find your keys.

Leather bag

For those who like their fashion to be both stylish and durable because leather just gets better with age (unlike that tub of expired yogurt in the fridge).

Tote bag

Tote bags are the go-to choice to lug anything around. Groceries, beach supplies, pet toys, you name it.

Close up of tote bags hanging on rack.

Most Popular Shoe Keywords on Etsy in 2023

Croc charms

Those little decorative buttons used to personalize your crocs. Extremely fashionable for the most fashion-forward people in 2023 😉


A basic keyword for pretty much anything worn on your feet. Except for socks.


The footwear equivalent of a warm hug for your feet – perfect for lazy days or pretending you’re royalty while shuffling around the house.

Long Tail Clothing & Accessories Keywords on Etsy in 2023

While the above-listed keywords serve as a starting point, we encourage you to explore long-tail keywords to further niche down. Here are some additional suggestions:

  • antique corset
  • silk face mask
  • vintage iron-on patch
  • lingerie costume
  • masquerade masks women

Keep in mind that these long-tail keywords may not have high search and engagement, but they offer valuable insights on how to focus on specific subcategories within clothing and accessories.

Over to you

The fashion category on Etsy, encompassing clothing, accessories, and vintage items, offers a wealth of potential profit for sellers. To tap into this profitable stream, crafting an effective keyword strategy is key. By niching down and mastering specific product categories, Etsy sellers can achieve greater visibility and success in this vibrant marketplace. Happy selling!

Grow your online business, develop your SEO, and launch your sales into the stratosphere.

Read The Squeeze each week to see what’s new with Etsy and the growing industry of eCommerce. There’s a lot of noise out there getting in the way of your success. Cut to the chase with tips and tricks you can implement in your business right now. Let The Squeeze be your guide.


Need help getting your products found on Etsy?

Improve your Etsy SEO with free Marmalead tools, designed to take your handmade business to the next level.

Get the FREE Tools

Leave a Reply