Etsy SEO

Most Popular Keywords for Etsy Craft Supplies in 2021

Etsy is the go-to online marketplace for hand-crafted items, but it’s also a great resource for purchasing any of the Etsy craft supplies you might use in your shop. And whether you’re selling craft supplies to the everyday DIYer or other professional makers, it helps to use the right keywords for your listings.

Now, there’s no doubt that Marmalead is a great Etsy SEO tool to help you find effective keywords. But, we’d like to take it a step further to help you find the right keywords by sharing some of the most popular keywords in 2021 for this specific category.

Editor’s Note: We recently published an updated list of the top 500 Etsy keywords from 2021. Gain access to this updated list through the link below!

Marmalead’s list of the 500 most popular Etsy keywords from 2021 is an eye-opening look into the habits of Etsy shoppers everywhere.

Get your copy of the complete list

Get your copy from the link above and learn from our key takeaways.

So when we recently sat down to find the most popular keywords on Etsy in 2021, we knew we should niche down even further to pull out the most popular keywords for Etsy craft supplies from this list.

Take a look at the list below to see what we found.

Related: Here are the most popular fashion keywords on Etsy in 2021

Before we dive in, let’s define the Etsy craft supplies category.

What are Etsy craft supplies?

Etsy craft supplies sitting on a table

Craft supplies at its core is a broad topic to condense into one category. From scrapbooking and stamping to flower arranging and sewing, Etsy craft supplies can offer a pretty comprehensive list of products. 

Generally, though, craft supplies are about creating something physical. Etsy became very popular when it first launched as it was a marketplace that sold crafts made by others. So you could argue that the Etsy marketplace was built on crafts. 

Today, Etsy is home to a wide range of crafts. Craft kits, craft storage, craft gifts – and you guessed it – craft supplies. You’re able to buy your Etsy craft supplies right from the marketplace, then use them to create more products to sell in your own shop!

The vague reality of popular keywords for Etsy craft supplies

Etsy craft supplies on a shelf

A lot of the keywords in the following list are pretty broad, but that’s exactly why they’re so popular.

When people look for items on Etsy, they rarely know what they’re looking for when they start searching. That’s why the most popular keywords are so vague.

And that’s one of the reasons why Etsy recently changed the way its search algorithm works. But, you can learn more about this in another article we wrote at the beginning of the year: How to Thrive With the Latest Etsy Search Change.

Regardless, some of the most popular keywords on Etsy in 2021 include the keywords for Etsy craft supplies listed below. So if your niche is selling craft supplies on Etsy, this list may prove helpful to you.

How to use keywords for Etsy craft supplies in your shop

You’ll see, for example, the keyword ‘SVG’ which stands for Scalable Vector Graphics. It’s a digital filetype that can be used with your Cricut machine to print and cut custom designs, and the possibilities are basically endless. It’s on the list because a lot of people search for it. However, there are also a lot of people selling SVG files. 

So how can I use this list to my advantage?

Use the keyword list below to get an understanding of popular keywords in the craft category on Etsy. Rather than putting all your eggs in one vague basket such as ‘SVG,’ consider becoming a specialist in selling ‘dinosaur SVG for kids,’ or ‘rainbow SVG for girls’, or ‘forest animals SVG.’ 

Woman searching for Etsy craft supplies on laptop

By narrowing down and being more specific in what you sell, you’ll become the go-to seller for the small number of people searching for your particular type of SVG files. 

Most Popular Keywords for Etsy Craft Supplies in 2021

Here they are: 

Crochet patterns

Crocheting is a form of knitting or sewing that can create just about anything. Dolls, blankets, ornaments, clothing, the list goes on. However, the patterns and guides to create more complex designs are popular and only growing in popularity. 

Resin molds

Resin molds, including silicon molds for jewelry, magnets, dice, and just about anything that can be molded. The ‘resin molds’ keyword is an excellent example of a popular keyword amongst other Etsy sellers. 

Etsy craft supplies - pouring resin

Sewing patterns for women

Not to say that men can’t sew, but this keyword is popular because there are loads of long tail keywords that come after it – sewing patterns for women tops, sewing patterns for women dress, sewing patterns for women pdf, and so on. 


Sublimation is a broad topic on Etsy. It includes transfers that can be applied to phone cases, shirts, clothing, and the purely digital files of such designs that you then print yourself. 

shirts hanging on hanger


SVG is a file type that’s used for stickers, logos, and website design. They’re a popular creation of designers who then sell them on Etsy. Designs include everything from brush strokes and memes to corporation logos and fonts. 

SVG files for Cricut

Cricut is a company that makes a cutting machine that looks a lot like a desktop printer. Rather than printing on paper, the Cricut cuts shapes out of paper, leather, and other materials. This keyword is a search for SVG files that are compatible with such a machine. 

There you have it.

It’s a short list, but these are some of the most popular keywords on Etsy right now, and if it fits your niche, it helps to know about them.

Long-tail keywords for Etsy craft supplies

So, you’ve just seen some of the most popular craft keywords on Etsy. 

But this list of popular keywords wouldn’t be complete without a handful of examples to help you niche down from these very vague (and very popular keywords). That’s why we’ve put together a list of long tail keyword ideas to help inspire you. 

green yarn on board

Note: The list below isn’t popular keywords but rather examples of using the above popular keywords and focusing specifically on a niche. 

  • crochet patterns blankets
  • plus size sewing patterns for women
  • Japanese sewing patterns
  • sublimation printer
  • custom sublimation transfers
  • avocado SVG

Plug these long tails into Marmalead to see how they would perform for you. Then check out our storm tool for more keyword ideas.


Crafts have always been a popular category on Etsy. And since Etsy allowed the sale of craft supplies several years ago, it’s only started to grow in popularity, with more people selling craft supplies but also more people looking to buy them.

This article has given you a look into some of the most popular keywords for Etsy crafting supplies on Etsy. Use the most popular keywords on this list to niche down to a product with very little competition, and own the market. Good luck!

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