Etsy SEO

Most Popular Home Decor Keywords on Etsy in 2023

Discover the most sought-after home decor keywords on Etsy in 2023 as we unveil our findings! With Marmalead’s powerful capabilities for unraveling the nuances of Etsy keywords, we have identified these popular search terms and are excited to share them with you.

Now, let’s dive into the world of home decor on Etsy by exploring the most popular keywords that can potentially elevate your products to new heights. Take a closer look at these in-demand terms and unlock the possibilities they hold for your Etsy shop.

Editor’s Note: We recently published a complete list of the top 500 Etsy keywords from 2022. Gain access to all 500 keywords through the link below.

Marmalead’s list of the 500 most popular Etsy keywords from 2022 is an eye-opening look into the habits of Etsy shoppers everywhere.

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Get your copy from the link above and learn from our key takeaways.

So, what can you learn from this article?

The keywords listed below are some of the most popular keywords on Etsy in 2023.

In this list, we’re focusing on home decor keywords on Etsy.

If this category doesn’t apply to your shop, don’t worry! Over the next several weeks, we’ll be taking a deep dive into all of the most popular keywords on Etsy in 2023.

Check back to see the updated list for each category below, or signup for The Squeeze to receive an announcement as soon as we update each keyword list!

Use this list of the most popular keywords on Etsy to get a better understanding of engaging product categories on the Etsy marketplace.

What is ‘home decor’ on Etsy?

Home decor, or home decoration, refers to products that enhance the aesthetic appeal of one’s living space. This category encompasses art, ornaments, decorations, and similar items.

Etsy is renowned for being a fantastic marketplace where you can discover unique, one-of-a-kind products — precisely the kind that adds a touch of distinction to the interior of any home.

Therefore, savvy Etsy sellers can identify a niche product within the home decor category and, with thorough research and effective execution, find success and profitability.

How can you make the most of home decor keywords on Etsy?

The keywords featured in this list are popular in the sense that they are frequently searched for. However, it’s important to note that some, if not all, of these keywords are highly competitive. For instance, if you search for ‘wall art’ on Etsy, you’ll be inundated with countless search results.

According to Marmalead, ‘wall art’ has over 50,000 competitors — not surprising given its popularity.

Nevertheless, these keywords serve as indicators of potential niches that you can specialize in. You just need to dig a little deeper.

However, the inclusion of the keyword ‘candles’ in this list doesn’t guarantee that selling candles will make you a millionaire.

It simply implies that candles are sought-after on Etsy, prompting you to conduct thorough research and find alternative ways to narrow down your focus within that category.

For example, have you considered the possibility of creating and selling goat milk candles? While screaming goats are funny, the success of selling goat milk candles depends on the existence of a demand for such products.

Identify your target audience first, then tailor your offerings to meet their needs.

Without further ado, here are the most popular home decor keywords on Etsy in 2023:

Most Popular Home Decor Keywords on Etsy in 2023

Here they are: 

Baby blanket

Too small to be used as a throw… but your baby will probably enjoy throwing it around the house.

Bed frame queen

It’s not the queen of bed frames. It’s a queen bed frame.

Via SoftFrameDesigns

Bedside tables

A staple for any bedroom, where else will you charge your phone and stack books you’ll never read?


Throws, comforters, sheets, and picnics. Oversized blankets are in style. What types of blankets do you sell?


They’re heavy, ornamental, and sometimes quirky. They stop your books from falling over — and that’s why we like them.

Via urbancraftStyle


Give your bookends something to hold up and your beside table something to collect.


Big, bulky, and so much room for extra activities. The perfect space saver for siblings to argue over who gets the top bunk.


Easy to make. Fun to light. And sets the mood (all while smelling great). For this type of product, it’s important to niche down and focus on a specific type of candle.


Use one, would ya?

Coffee mug

Infinitely customizable. Infinite competition on Etsy.

Coffee table

A surface to place your bottles, candles, coasters, and coffee mugs.

Via StellaWoodArt


Comes in any style or color. Dress up the room and keep the light out.


A little too broad — almost every keyword on this list fits the mold.


Necessary for any home office.

Dining chairs

Mix and match for a farmhouse vibe or stick with one design for a timeless look.


Dining room set

Get the whole set with a table, chairs, and maybe even a hutch or bar table.

Dining room table

The family hub.

Dining set

Plates, cutlery, placemats — everything necessary to entertain or enjoy a simple meal.

Dining table

Another way of describing a dining room table.

Dining table set

Another way of describing a dining set.

Entryway bench

Why tie your shoes on the ground when you can do it from an entryway bench? Bonus points if you can store your shoes inside it.

Via KSkyStudio

Entryway Table

A low-profile table to place your keys, the mail, and pictures of the family.

Floating shelves

Hard to master for the at-home DIYer. For those that are tired of their shelves falling off the walls, they’ll turn to Etsy.


Too broad. You can do better than this keyword.

Handmade furniture

Usually pretty big and bulky. Costs a lot to ship and takes a long time to make. But with each sale, you could make a couple hundred to a couple thousand dollars.

Home decor

A keyword some shoppers use in Etsy search when they don’t know what they’re looking for yet.

All white home decor in living room.


Customizable and perfect for Father’s Day or Groomsman gifts.


It’s a major award.


Chunky, knotty, and boho-chic.

Macrame wall hanging

A hanging wall tapestry made from macrame.

Magnifying glass

While it could be used as a tool, shoppers are probably searching for a decorative magnifying glass for their desktop or office decor.

Via SchoonerBayCo

Map of Europe

Maps come in all styles and designs. This one prominently features Europe and major cities.

Map of Florida

Maps come in all styles and designs. This one features the 27th state.

Map of U.S.

Not a map of us. A map of the United States of America.

Map of USA

All 50 states.

Metal wall art

Shiny and chic.

Home decor keywords on Etsy - Mid Century Modern decorations.
Via AtmosVisuals


Handpainted mirrors took home the grand prize for the 2021 Etsy Design Awards.


Infinitely customizable. Infinite competition on Etsy.

Neon sign

Great decor for weddings and celebrations.

Printable wall art

Order it online, print it from home, and hang it on your wall.

Queen bedframe

A queen-sized bedframe.

Room decor

A broad keyword that you’re probably already using as your category.


Layer them for a truly bohemian look.

Via RugThisWay

Solid wood desk

They’re heavy, and they cost a pretty penny to ship. This big-ticket item will bring in a healthy profit.

Stained glass

Make it yourself, or source your local flea markets and estate sales for vintage pieces.

Home decor keywords on Etsy - Stained Glass products on Etsy.

Starbucks cup

Your very own tumbler from your favorite corporation.


Rugs, carpets, flags, and so on. Hang them on the wall to make a statement in your room. Often spiritual in themes.

Toddler bedding

It’s ‘home decor’ from your toddler’s point of view.


These pre-made products are easy to decorate or monogram.


They’re always breaking in movies. Don’t try it at home.

Wall art

Selling printed art on Etsy is an easy way for graphic designers or anyone with a knack for art to generate a little income. Combine this with the fact that Print on Demand sellers can now sell on Etsy, and it’s easy to see how to make this a profitable niche. 

Wall clock

You’ll never forget the time again.

Via JohnnyAndJeanne

Wall decor

It can be anything from tapestries and posters to sculptures and vases.


Floral and elephant ear patterns are in.

Water bottle

Put a lid on it and enjoy some high-quality H20.

Wicker chair

Rattan chairs are back in style. Did they ever leave?


A great way to decorate your door, wall, or anything really. Not just for holidays.

Home decor keywords on Etsy - Wreath products on Etsy.

Most Popular Outdoor & Gardening Keywords on Etsy in 2023

This home decor just happens to decorate the outside of your house:


Perennial flowers of red, orange, and pink.

Dried flowers

Pressed or dried flowers create an unkempt but intentional decorative choice. They’re boho yet rustic.


The best way in and out of your garden.

Hemp seeds

Don’t trade your only cow for these.

Home decor keywords on Etsy - House Plant products sitting in living room.


A pot to grow your plants inside and out.


Plant them in your garden or keep them in a pot.


Hardy plants that (almost) anyone can keep alive.


Intricately designed tanks of meticulously placed plant life.

Via RiverRocksTerrariums

Now, let’s talk long tail alternatives for these home decor keywords on Etsy

Having just explored some of the top home decor keywords on Etsy, you’ve likely realized the importance of carving out a niche within these popular searches.

To assist you in this endeavor, we have compiled a selection of long-tail keyword ideas that can serve as inspiration. And don’t worry, none of them involve goats.

Please note that the list below is not composed of popular keywords per se but rather examples of leveraging the aforementioned popular keywords and concentrating on specific niches within the home decor category.

  • herb prints
  • literary prints
  • candle making kit
  • candle wedding favor
  • cottagecore decor
  • banana leaf wallpaper
  • botanical wallpaper
  • skull planter
  • aquarium plants
  • live house plants
  • UV tapestry
  • driftwood wall art
  • bike wall decor


In recent years, many individuals have spent more time at home, resulting in a mix of free time and boredom. Unsurprisingly, there has been a surge in the search volume for home decor-related terms, driven by the desire to alleviate monotony and frustration during this period.

The significance of the home decor niche remains evident in our everyday lives. People will always seek to revitalize their living spaces, and when they desire something distinctive and unique, Etsy often becomes their go-to marketplace.

As a savvy Etsy seller, it is essential for you to leverage the aforementioned list of popular home decor keywords on Etsy. By positioning your products as the top results for these searches, you can capture the attention of potential customers and meet their needs effectively.

Grow your online business, develop your SEO, and launch your sales into the stratosphere.

Read The Squeeze each week to see what’s new with Etsy and the growing industry of eCommerce. There’s a lot of noise out there getting in the way of your success. Cut to the chase with tips and tricks you can implement in your business right now. Let The Squeeze be your guide.


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