Etsy SEO

Most Popular Descriptive Keywords on Etsy in 2023

The insights gained from the most popular descriptive keywords on Etsy provide valuable glimpses into the prevailing trends among Etsy shoppers worldwide. Understanding what these shoppers are searching for empowers you to create products that align with their interests and preferences.

Editor’s Note: We recently published a complete list of the top 500 Etsy keywords from 2022. Gain access to all 500 keywords through the link below.

Marmalead’s list of the 500 most popular Etsy keywords from 2022 is an eye-opening look into the habits of Etsy shoppers everywhere.

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Get your copy from the link above and learn from our key takeaways.

So, what can you learn from this article?

The keywords listed below are some of the most popular descriptive keywords on Etsy in 2023.

If you don’t think you gain anything from this list, don’t worry! We’ve covered the most popular Etsy product categories to help you find popular keywords in your specific market.

Use this list of the most popular keywords on Etsy to get a better understanding of engaging product categories on the Etsy marketplace.

What are popular ‘descriptive’ keywords on Etsy?

Popular descriptive keywords on Etsy - Woman standing at clothing rack.

Descriptive keywords on Etsy are keywords that shoppers use in Etsy search but they’re not exactly narrowing their search down to a specific product.

They could be searching for a specific color. Or their favorite animal. But do they want their favorite animal on a t-shirt? Or on a poster? Do they want the shirt or poster to be a certain color?

Who’s to say?

Shoppers that use these keywords in their Etsy searches are looking for a product that includes something specific, but they’re not looking for a specific product.

Shoppers that use these keywords in their Etsy searches are looking for a product that includes something specific, but they’re not looking for a specific product. They know that they want to buy something that includes their favorite animal, like a frog. But they’re not sure if they want a ‘frog coffee mug,’ or a ‘frog necklace,’ or any other type of frog product out there.

Usually, this means one of two things:

  1. Shoppers that use these descriptive Etsy keywords are just browsing for products that include certain design elements.
  2. Or they’re searching for a gift using these descriptive keywords since that’s all they know about the person they’re buying the gift for.

Either way, these shoppers will browse through a variety of products that appear in Etsy search results before they decide to narrow down their search to a certain product.

How to use these popular descriptive keywords for your Etsy business

Popular descriptive keywords on Etsy - Man using typewriter.

What’s great about this list of descriptive Etsy keywords is that any Etsy seller can take advantage them. By offering new product lines that include design elements from these keywords, you open up your shop to more traffic.

Take a look at the descriptive Etsy keywords in this list to see if there are any new product offerings you can create for your shop.

Most Popular Descriptive Keywords on Etsy in 2023

3D printed

Nowadays, you can 3D print anything. If you sell 3D-printed products on Etsy, take a look at our previous popular Etsy keyword lists to find new product ideas.


This could be anything from ABC letter boards to ABC/letter-decorated clothing. Ultimately, these products are used for children’s educational purposes.


Roll tide — these products feature popular elements from this southern state.


While you can’t sell alcohol on Etsy, you can sell beverage and bar accessories, vintage beer shirts, mixers, spritzers, and cocktail glasses.


Etsy shoppers looking for anime products might want posters, manga, t-shirts, stickers, pins, journals, you name it.


The birthplace of everyone’s favorite heeler family, these products might feature a prominently displayed Australia on a hand-carved map, kangaroo apparel, aboriginal decor, or anything related down under.


From ‘baby clothing’ to ‘baby room decor,’ the market for baby products on Etsy is vast.

Baby wearing knitted hat and diaper.

Baby girl

Cute clothing and baby necessities fit the need. Baby boy didn’t make the list.

Baby registry

Etsy shoppers can now use Etsy for all their baby registry needs.


Not quite badgers or groundhogs, these large rodents can do some damage with their teeth. Find them on t-shirts, candles, stickers, hats, and other popular product categories on Etsy.

Bed and breakfast

“Home decor” rules the listing pages here (and bed trays). Who doesn’t love to eat breakfast in bed while at a bed and breakfast?

Bill of rights

The first 10 amendments to the United States Constitution as originally signed by our forefathers. Here you’ll find shirts, cups, hats, plaques, flags, and anything else related to United States patriotism.

Black lives matter

A decentralized political and social movement that seeks to highlight racism, discrimination, and racial inequality. These products consist of shirts, cups, hats, plaques, flags, and anything else related to this social movement.


Everyone’s favorite buzzword on Etsy, these products are popular amongst those who wish to live a bohemian lifestyle.


A term popularized for the withdrawal of the United Kingdom from the European Union, products utilizing this keyword are both for and against this political decision.


If you can make it out of cement, you can sell it one Etsy. Just make sure the customer pays for shipping 🙂


There are two types of people in this world: those who love coffee and those who really love coffee.


Armore, clothing, accessories, foam weapons, hair-pieces, you name it.


Cottagecore is an aesthetic inspired by an old-fashioned, rural lifestyle. Etsy products with this keyword could be cottagecore home decor, dresses, and craft supplies, to name a few.

Woman in field wearing a cottagecore dress.

Crohn’s disease

Products that show support for those suffering from this debilitating disease.

Declaration of Independence

Signed in 1776, the unanimous Declaration of the thirteen United States of America explains to the world why the Thirteen Colonies regarded themselves as independent sovereign states no longer subject to British colonial rule.


Anything and everything that takes place online or on some type of computer or digital mechanism.


Shorthand for everyone’s favorite role-playing tabletop game.

Do it yourself

Craft kits, busy kits, DIY projects and more.

Popular descriptive keywords on Etsy - Dried flowers next to photograph.


Whether you’re big into fantasy or you want to decorate your house to remind you of Wales, dragon products from Etsy could be your next money-maker.


On my mind.

Georgia bulldogs

Go dawgs.


Gothic fashion includes black clothing and accessories that are mysterious and antiquated.


Even though Etsy does allow non-handmade items to be sold on their platform, most of what you find on Etsy will be handmade anyway…

Jacksonville jaguars



The largest cat species in America.


Cute, cuddly, kawaii.


Boil it, tan it, make it into a shoe.

Love quotes

Put them on t-shirts, plaques, cups, rings, and anything else couples might buy for each other.

Love yourself

Not far off from self-care kits, these products are designed to help you find inner peace and treat yo’ self!


While you won’t likely find your new lumber supply on Etsy, you can find some decent picks and lumber accessories for the everyday woodworker.


Chain mail?? Junk mail?? Anonymous postcards?? Idk.


“Land of the Malays” in Southeast Asia.


An archipelago in the central Mediterranean between Sicily and the North African coast.


Once considered manatees, these aquatic myths are popular icons in maritime history.

Mid-century modern

It’s not man-crush Monday. It’s a popular furniture and home decor style.


Simplistic by design, minimalism is a very popular sub-genre for home decor.


From your loved one’s favorite track memorialized on a glass plaque to music notes on a t-shirt.


Outdoor products include products you use outdoors or put inside your house to remind you of the outdoors.

Popular descriptive keywords on Etsy - Luxury tent on the beach.


If you can sell it on Etsy, you can probably personalize it. This is one of the biggest reasons consumers come to Etsy; to find customizable items personalized just for them or a loved one.

Poe some sugar on me

Words cannot impress the mind without the exquisite horror of the reality that someday they may be turned into a cheap t-shirt.

Self care

Take care of yourself. You deserve it.


Spooky, scary skeletons.


Decorative pipes, memorabilia, and art.


Here, you’ll find all your favorite sketch comedy products.


Solar lights, printing kits, pendant necklaces, and more.

Statue of Liberty

Did you know she wasn’t always green?


Retro-futuristic clothing and accessories reminiscent of the industrial revolution, with a healthy blend of science fiction.


Where are the Winchesters when you need them?


A legendary guitar.

The bold and the beautiful

Set in the glamorous world of the Los Angeles fashion scene, this soap opera focuses on the wealthy and powerful Forrester family

The daily wire

An American conservative news website and media company.

The Irishman

“I hear you paint houses.”

The new york times

The daily paper.

The office

Everyone’s favorite workplace comedy.

The young and the restless

Known as one of the best soap operas of all time.


A fictional race in the popular Dungeons and Dragons role-playing game.

Tiger king

Surprisingly, this guy is still relevant in some way.

Town of salem

An online game and a real-life city famous for its history of witchcraft.

Turks and caicos

An archipelago of 40 low-lying coral islands in the Atlantic Ocean, a British Overseas Territory southeast of the Bahamas.


A legendary horse with a single pointed horn on the crown of its head.

University of arizona

The first university in the Arizona territory.


A lifestyle that abstains from the use of animal products.

Vietnam war

POW MIA. Welcome home, brother.


Seafarers originally from Scandinavia.


Items that are at least 20 years old.

What a onederful world

Popular first birthday party decor and decorations.

What does the fox say



A Halloween-inspired genre of home decor, clothing, accessories, and more.


The 2000s could be the last great decade for nostalgia-infused clothing, styles, and accessories.

Wrapping up the most popular electronics & accessories keywords on Etsy

So there you have it. These are some of the most popular descriptive keywords on Etsy in 2023.

Now, the question arises: How can you leverage these keywords to your advantage? If you’re seeking a niche to broaden your shop’s offerings, you might just have stumbled upon it.

Consider offering products that align with these descriptive Etsy keywords

What sets these keywords apart? The descriptive Etsy keywords in this list are already in high demand among shoppers, and that’s evident from the way these search terms light up Etsy’s search bar.

This isn’t just valuable information—it’s the secret strategy to help you find greater success on Etsy. Here’s why:

  • Greater sales potential: Your target audience is already on the hunt for your products. Offering products that align with their active searches substantially boosts your potential for more traffic.
  • Reduced marketing efforts: High-demand products often have built-in marketing appeal. They might already be associated with trends, popular culture, or specific needs.
  • Upselling opportunity: When customers are interested in a popular product, you have an opportunity to cross-sell related items or upsell premium versions. This can lead to higher average order values.
  • Flexibility: Once your business gains traction with high-demand products, you might have the flexibility to experiment with niche or unique offerings. The success of your core products can then provide some wiggle room for you to get creative.

The downside to selling Etsy products that are in high demand

It’s important to note that while selling high-demand products has its advantages, competition can be fierce.

Where there’s opportunity, you’ll find many additional sellers trying their best to capitalize on it.

To succeed, consider factors such as pricing, quality, customer service, and your unique selling proposition.

Additionally, diversifying your product range and finding a balance between high-demand and niche products can help you maintain a competitive edge in the long run.

Final thoughts

Given the continual influx of new consumers into the Etsy marketplace, the landscape of popular descriptive keywords is bound to evolve over time.

Seize the opportunity today by introducing a fresh line of products into your shop that capitalizes on these keywords.

Grow your online business, develop your SEO, and launch your sales into the stratosphere.

Read The Squeeze each week to see what’s new with Etsy and the growing industry of eCommerce. There’s a lot of noise out there getting in the way of your success. Cut to the chase with tips and tricks you can implement in your business right now. Let The Squeeze be your guide.


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