Popular keywords on Etsy present an opportunity to sellers! Using the most popular keywords on Etsy can make or break your Etsy shop when you’re just starting out or trying to grow. So, if you want to know what keywords to use and how to use them, you’re in the right place.
If you’re selling on Etsy, you know the importance of using keywords that get results. And knowing the importance of keywords ourselves, we decided to use our own tool and research to help innovative Etsy sellers find a new niche. So, we sat down and scoured hundreds of thousands of keyword searches on Etsy using the Marmalead app. We pulled out some of the most popular keywords on Etsy in 2021 and put this list together to inspire you!
Before we dive into the specifics, there are some details you need to be aware of:
The most popular keywords on Etsy are fiercely competitive
Selling Etsy products in a popular market can be a great business strategy if all aspects of your shop are dialed in. So, if some of your listings appear on this list of popular keywords, just know that you may have your work cut out for you.
Why? Because the most popular keywords on Etsy are sure to have fierce competition. This means that your SEO, product photos, descriptions, and all other aspects of your Etsy shop should be performing at peak performance.
But don’t let this turn you off from our list. We know a great way to stand out from the crowd in a popular market, and we hammer this home every chance we get. We’re talkin’ long tail keywords! It’s imperative you don’t underestimate the importance of long tail keywords. Sprinkle and optimize them into your SEO strategy, and the chances of boosting your conversion rate is sure to increase! That’s why we’re including our own list of long tail alternatives to go along with this list of popular keywords.
A quick note about long tail keywords
Long tail keywords are sure to help you niche down AND drive traffic to your listing. What you’ll notice, however, is that the long tail alternatives we’ve included below may not be the best fit for your specific listing. That’s because “long tail” in itself is a keyword phrase that’s hyper-specific for that individual listing.
For example, just because you sell ‘engagement rings’ doesn’t mean that the long tail alternative of ‘nature-inspired engagement rings’ will work for your listing, especially if your products are not indeed nature-inspired. Using long tail keywords just to “check them off a list” isn’t going to help your shop if they’re not relevant to your listings. And for this example, your conversion rate will undoubtedly suffer since buyers may not necessarily be interested in ‘engagement rings’ that aren’t, in fact, ‘nature-inspired.’
Why share the long tail alternatives then? It would be best to use these examples as a starting point to help you find your own long tail alternatives for your keywords. Hop in the Marmalead app and use the keyword search feature to hone-in on long-tail alternatives performing well for your niche. Your findings may even inspire you to start a new product line!
So, what’s on this list?
These are just some of the most popular keywords on Etsy in 2021. That’s because we’re focusing here on the broadest and biggest category of popular search terms: holidays and celebrations. If this category doesn’t apply to your shop, don’t worry! We’ll be taking a deep dive into all of the most popular keyword categories in the near future: Home Decor, Beauty & Jewelry, Fashion, Entertainment, Crafts, and some of the most random popular keywords to appear in our research 🙂
Related: MORE of the Most Popular Keywords on Etsy in 2021
- Most Popular Home Decor Keywords on Etsy in 2021
- Most Popular Jewelry & Beauty Ketwords on Etsy in 2021
- Most Popular Entertainment Keywords on Etsy in 2021
- Most Popular Fashion Keywords on Etsy in 2021
Now, let’s dive into our list of some of the Most Popular Keywords on Etsy in 2021 (so far)
The most popular keywords on Etsy in 2021 for holidays
Etsy is the go-to marketplace for sons, daughters, and gift-givers alike, especially for gifting holidays like Mother’s Day and Father’s Day. So it shouldn’t be surprising to see keywords relevant to these holidays on the list. Some of these most popular keywords are:
- fathers day gift
- mothers day gift
- mothers day
- valentines day gift for him
Now, here are several long tail alternatives that didn’t make it to the ‘most popular list’ but are still popular keywords that can help you niche down from the highly competitive keywords listed above.
- fathers day gift from wife
- mothers day gift from husband
See, it’s actually quite simple.
What about Search & Engagement?
Just because we encourage you to niche down on long tail keywords doesn’t mean you should settle for low search and engagement. However, if you’re ahead of the game and already preparing your keyword strategy for Mother’s Day next year, remember that our results for search and engagement in Marmalead show a 30-day forecast only.
Long Tail Alternative:
The most popular keywords on Etsy in 2021 for celebrations
Everyone loves to celebrate, and any excuse will do. This is proven by the popularity of keywords related to everyday celebrations like these. Here are some of the most popular keywords for celebrations:
- anniversary gifts for boyfriend
- bachelorette party
- birthday gifts for her
- bridesmaid gifts
- bridesmaid proposal
- engagement gifts
- engagement rings
- graduation gift
- groomsmen gifts
- long sleeve wedding gown
- wedding decorations
- wedding dress
- wedding favors
- wedding gifts
- wedding invitation
In 2021, there’s two years of wedding seasons wrapped into one… So it’s no surprise that wedding-related keywords are so popular right now. If you sell wedding-related products, try standing out from the crowd with long tail alternatives. Again, the following few keywords aren’t necessarily popular by our definition, and they may not even be relevant for your listings. But this list should give you a better idea of how to use Marmalead to find your own long tails and niche down further in your market.
- one year anniversary gifts for boyfriend
- bachelorette party cups
- 21st birthday gifts for her
- will you be my bridesmaid gift
- nature inspired engagement rings
- high school graduation gift for her
- high school graduation gift for him
- groomsmen gift box
- barefoot sandals wedding
- 50th wedding anniversary decorations
- alternative wedding dress
- ombre wedding dress
- two-piece wedding dress
- wedding favors for guests in bulk
- wedding gifts for parents
- unique wedding gifts for couple
- winter wedding invitation
- letterpress wedding invitation
Long Tail Alternative:
The most popular keywords on Etsy in 2021 for that special someone
We’ve all got that special someone in our life. And our data proves that many people spoil their partner all throughout the year! But what’s even better, they choose to spoil them with products purchased on Etsy! Here are the most popular keywords on Etsy relating to plain-old gift giving.
- best friend gifts
- birthday gifts for her
- boyfriend gift
- gift box for women
- gift for her
- gift for him
- gifts for boyfriend
- gifts for men
- personalized gifts
- personalized gifts for mom
And you can niche down even further by using long tail alternatives like these:
- graduation gift for best friend
- 30th birthday gift for her
- 21st birthday gift for her
- one year anniversary gift for boyfriend
- thank you gift box
- sympathy gift box
- high school graduation gift for him
- 21st birthday gift for him
- 30th birthday gift for him
- golf gifts for men
- 10 year anniversary gifts for men
Long Tail Alternatives:
So, what does all this mean?
Besides learning how to research long tail alternatives, what does this list tell us?
1. Holidays and celebrations are extremely popular for shoppers, making gift-giving one of the biggest reasons buyers shop on the Etsy platform.
2. When people look for gifts on Etsy, they rarely know what they’re looking for when they start searching. That’s why the most popular keywords are so vague.
Savvy Etsy sellers should let these popular keywords influence both what they sell and how they sell it.
One final example before we go: A simple wallet can be listed as both a ‘gift for boyfriend’ as well as a ‘groomsmen gift,’ targeting both keyword categories. When you think of your products this way, really anything you sell can fit into at least one of the categories listed above.
The most popular keywords on Etsy are no surprise. But they do give us further insight into the way people use both Etsy and Etsy search.
It’s often used as a way to solve a problem. People want to buy a gift, but they don’t know what they want. Once buyers get an idea of what they want, they then search for that product in other ways or get a little more specific.
When searchers use more specific search terms, this is where your long tail keywords come into play.
Armed with this information, it might be worth refreshing your listings with some new, long tail keywords or fine-tuning your entire keyword strategy altogether!
To get more insights on keywords relevant to your product, log into the Marmalead app and find out precisely what you need to know.
Until next time, happy selling!