Etsy SEO

Most Popular Keywords on Etsy in 2021 (so far)

Popular keywords on Etsy present an opportunity to sellers! Using the most popular keywords on Etsy can make or break your Etsy shop when you’re just starting out or trying to grow. So, if you want to know what keywords to use and how to use them, you’re in the right place.

If you’re selling on Etsy, you know the importance of using keywords that get results. And knowing the importance of keywords ourselves, we decided to use our own tool and research to help innovative Etsy sellers find a new niche. So, we sat down and scoured hundreds of thousands of keyword searches on Etsy using the Marmalead app. We pulled out some of the most popular keywords on Etsy in 2021 and put this list together to inspire you!

So, what’s on this list?

These are just some of the most popular keywords on Etsy in 2021.

That’s because we’re focusing here on the broadest and biggest category of popular search terms: holidays and celebrations.

If this category doesn’t apply to your shop, don’t worry! We took a deep dive into all of the most popular keywords on Etsy in 2021, and created a comprehensive list for you, broken down into their own Etsy category 🙂

These are some of the Most Popular Keywords on Etsy in 2021

We scoured through the tools available in Marmalead to bring you this list of most popular keywords on Etsy.

Before we dive into the specifics, there are some details you need to be aware of:

The most popular keywords on Etsy are fiercely competitive

Selling Etsy products in a popular market can be a great business strategy if all aspects of your shop are dialed in. So, if some of your listings appear on this list of popular keywords, just know that you may have your work cut out for you.

Why? Because the most popular keywords on Etsy are sure to have fierce competition. This means that your SEO, product photos, descriptions, and all other aspects of your Etsy shop should be performing at peak performance.

But don’t let this turn you off from our list. We know a great way to stand out from the crowd in a popular market, and we hammer this home every chance we get. We’re talkin’ long tail keywords! It’s imperative you don’t underestimate the importance of long tail keywords. Sprinkle and optimize them into your SEO strategy, and the chances of boosting your conversion rate is sure to increase! That’s why we’re including our own list of long tail alternatives to go along with this list of popular keywords.

A quick note about long tail keywords

Long tail keywords are sure to help you niche down AND drive traffic to your listing. What you’ll notice, however, is that the long tail alternatives we’ve included below may not be the best fit for your specific listing. That’s because “long tail” in itself is a keyword phrase that’s hyper-specific for that individual listing. 

For example, just because you sell ‘engagement rings’ doesn’t mean that the long tail alternative of ‘nature-inspired engagement rings’ will work for your listing, especially if your products are not indeed nature-inspired. Using long tail keywords just to “check them off a list” isn’t going to help your shop if they’re not relevant to your listings. And for this example, your conversion rate will undoubtedly suffer since buyers may not necessarily be interested in ‘engagement rings’ that aren’t, in fact, ‘nature-inspired.’

Why share the long tail alternatives then? It would be best to use these examples as a starting point to help you find your own long tail alternatives for your keywords. Hop in the Marmalead app and use the keyword search feature to hone-in on long-tail alternatives performing well for your niche. Your findings may even inspire you to start a new product line!

Now, let’s dive into our list of some of the Most Popular Keywords on Etsy in 2021 (so far)

The most popular keywords on Etsy in 2021 for holidays

Etsy is the go-to marketplace for sons, daughters, and gift-givers alike, especially for gifting holidays like Mother’s Day and Father’s Day. So it shouldn’t be surprising to see keywords relevant to these holidays on the list. Some of these most popular keywords are:

  • fathers day gift
  • mothers day gift
  • mothers day
  • valentines day gift for him
Among the most popular keywords on Etsy, you'll see holidays like Mother's and Father's Day.

Now, here are several long tail alternatives that didn’t make it to the ‘most popular list’ but are still popular keywords that can help you niche down from the highly competitive keywords listed above.

  • fathers day gift from wife
  • mothers day gift from husband

See, it’s actually quite simple.

What about Search & Engagement?

Just because we encourage you to niche down on long tail keywords doesn’t mean you should settle for low search and engagement. However, if you’re ahead of the game and already preparing your keyword strategy for Mother’s Day next year, remember that our results for search and engagement in Marmalead show a 30-day forecast only.

Popular Keyword:

'mothers day gift' is up there as one of the most popular keywords on Etsy.
One of the most popular keywords on Etsy, competition for ‘mothers day gift’ is unsurprisingly greater than 50,000. What is surprising is the high level of search and engagement for June 😂

Long Tail Alternative:

Scroll over the ❔ on ‘Searches’ to see that the number of unique searches this keyword is expected to generate in the next 30 days is less than 25. That’s because when it comes down to it, buyers really aren’t shopping for Mother’s Day gifts right now. However, notice that the competition for this keyword is at least 40,000 less than ‘mothers day gift.’ Less competition means a better chance of standing out from the crowd.
Here you can see the engagement from this long tail keyword peaks in May every year. So if you have a product that may be considered a good “Mother’s Day gift from a husband,” give this long tail alternative a shot next year!

The most popular keywords on Etsy in 2021 for celebrations

Everyone loves to celebrate, and any excuse will do. This is proven by the popularity of keywords related to everyday celebrations like these. Here are some of the most popular keywords for celebrations:

  • anniversary gifts for boyfriend
  • bachelorette party
  • birthday gifts for her
  • bridesmaid gifts
  • bridesmaid proposal
  • engagement gifts
  • engagement rings
  • graduation gift
  • groomsmen gifts
  • long sleeve wedding gown
  • wedding
  • wedding decorations
  • wedding dress
  • wedding favors
  • wedding gifts
  • wedding invitation
All things related to weddings are high on the list of the most popular keywords on Etsy.

In 2021, there’s two years of wedding seasons wrapped into one… So it’s no surprise that wedding-related keywords are so popular right now. If you sell wedding-related products, try standing out from the crowd with long tail alternatives. Again, the following few keywords aren’t necessarily popular by our definition, and they may not even be relevant for your listings. But this list should give you a better idea of how to use Marmalead to find your own long tails and niche down further in your market.

  • one year anniversary gifts for boyfriend
  • bachelorette party cups
  • 21st birthday gifts for her
  • will you be my bridesmaid gift
  • nature inspired engagement rings
  • high school graduation gift for her
  • high school graduation gift for him
  • groomsmen gift box
  • barefoot sandals wedding
  • 50th wedding anniversary decorations
  • alternative wedding dress
  • ombre wedding dress
  • two-piece wedding dress
  • wedding favors for guests in bulk
  • wedding gifts for parents
  • unique wedding gifts for couple
  • winter wedding invitation
  • letterpress wedding invitation

Popular Keyword:

It's no surprise 'engagement rings' is one of the most popular keywords on Etsy.
‘engagement rings’ are incredibly in-demand right now, and they’re also incredibly competitive.

Long Tail Alternative:

When you niche-down to a keyword like ‘nature inspired engagement rings,’ the competition drastically decreases, while engagement stays really high! Search could be a bit better, but that’s exactly why a tool like Marmalead is so helpful to have at your fingertips.

The most popular keywords on Etsy in 2021 for that special someone

We’ve all got that special someone in our life. And our data proves that many people spoil their partner all throughout the year! But what’s even better, they choose to spoil them with products purchased on Etsy! Here are the most popular keywords on Etsy relating to plain-old gift giving.

  • best friend gifts
  • birthday gifts for her
  • boyfriend gift
  • gift box for women
  • gift for her
  • gift for him
  • gifts
  • gifts for boyfriend
  • gifts for men
  • personalized gifts
  • personalized gifts for mom
People love to give gifts, which is in part why related keywords are among the most popular keywords on Etsy.

And you can niche down even further by using long tail alternatives like these:

  • graduation gift for best friend
  • 30th birthday gift for her
  • 21st birthday gift for her
  • one year anniversary gift for boyfriend
  • thank you gift box
  • sympathy gift box
  • high school graduation gift for him
  • 21st birthday gift for him
  • 30th birthday gift for him
  • golf gifts for men
  • 10 year anniversary gifts for men

Popular Keywords:

'birthday gifts for her' is among the most popular keywords on Etsy.
‘birthday gifts for her’ is quite a popular keyword on Etsy, but it’s competition is greater than 50,000, making it a tough keyword to perform well in search.
The most popular keywords on Etsy wouldn't be complete without 'gifts for boyfriend.'
The same is true for ‘gifts for boyfriend.’ While popular, competition greater than 50,000 makes it a tough keyword to rely on for your listing.

Long Tail Alternatives:

Now, we’re getting closer to the sweet spot! ’30th birthday gift for her’ has decent search, good engagement, and the competition isn’t as tough. You’ll be more likely to appear higher in search, simply because there are less keywords to compete with. Still, it could be better…
Now, THAT’S what we’re talking about! ‘one year anniversary gift for boyfriend’ is checking all the boxes, and in a good way. Competition is low at only 2,433, and search and engagement are at the top of the charts! These are the long tail keywords you should strive to find.

So, what does all this mean?

Besides learning how to research long tail alternatives, what does this list tell us?

1. Holidays and celebrations are extremely popular for shoppers, making gift-giving one of the biggest reasons buyers shop on the Etsy platform.

2. When people look for gifts on Etsy, they rarely know what they’re looking for when they start searching. That’s why the most popular keywords are so vague.

Savvy Etsy sellers should let these popular keywords influence both what they sell and how they sell it.

One final example before we go: A simple wallet can be listed as both a ‘gift for boyfriend’ as well as a ‘groomsmen gift,’ targeting both keyword categories. When you think of your products this way, really anything you sell can fit into at least one of the categories listed above.

To summarize

The most popular keywords on Etsy are no surprise. But they do give us further insight into the way people use both Etsy and Etsy search.

It’s often used as a way to solve a problem. People want to buy a gift, but they don’t know what they want. Once buyers get an idea of what they want, they then search for that product in other ways or get a little more specific. 

When searchers use more specific search terms, this is where your long tail keywords come into play. 

Armed with this information, it might be worth refreshing your listings with some new, long tail keywords or fine-tuning your entire keyword strategy altogether!

To get more insights on keywords relevant to your product, log into the Marmalead app and find out precisely what you need to know.

Until next time, happy selling!

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